MGT 574 Week 1 Discussion 1 | University of Phoenix
- University of Phoenix / MGT 574
- 22 Jan 2022
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MGT 574 Week 1 Discussion 1 | University of Phoenix
Discussion Topic
Post a total of 3
substantive responses over 2 separate days for full participation.
This includes your initial post and 2 replies to other
students or your faculty member.
DQ Due Day 3: Marketing
Basics
Complete the warm-up
exercise, Strategic Marketing Basics. A transcript of this interactive exercise is also
available. Considering lessons of the exercise with the WK1 readings
Select ONE of the
following scenarios to research and write for your Discussion Question
response. Consider your response a mini-essay [175-350 words) through which you
are teaching essential concepts to your colleagues.
1. Pick
two misconceptions that people have about marketing and provide specific
examples from your own experience with firms and brands. Why is it important
for us to understand these misconceptions?
2. What
are the 4Ps of marketing? Give an example of how each is applied at your
organization?
3. What is
a value proposition? What are the elements in the value proposition? How does
your organization communicate value to your customers or, what is your value
proposition to your employer?
4. What is
a SWOT analysis, and what role does a SWOT play in a marketing plan? Apply the
SWOT framework to analyze yourself as an applicant for your dream job or to
analyze your organization.
5. Define
Big M and little m marketing. What would be the likely negative outcome if
a marketing plan focuses on strategy while overlooking tactics? Contrarily,
what would be the outcome if a plan focused on tactics without strategy?
6. How
does a focus on sustainability affect the marketing manager’s role and
activities? Identify two organizations that you believe do a good job of
paying attention to sustainability and explain why.
NOTE: To
earn full credit, your DQ response should integrate course concepts or other
credible sources with your professional experience. In other words, apply and
cite the course content.
USA 
India