A football event for charity to the Abbeyfield House

1.1    Organisation

Charity: Abbeyfield House

Address: The Abbeyfield Society, St Peter's House, 2 Bricket Road, St Albans, Herts, AL1 3JW Contact Number: 01727857536

Email Id: [email protected]

2.    Terms ofreference

2.1    Client

Ø  The University of West ofScotland

Ø  AbbeyfieldHouse

2.2    Organisationintroduction

Abbeyfield Paisley is a cutting-edge structure situated on its grounds in Paisley, Scotland. For nearly two decades, Abbeyfield has provided homes for senior persons in Renfrewshire, Paisley and the surrounding area. A volunteer group manages the property, and their diverse skill set ensures that renters receive consistently high-quality service. At Abbeyfield Paisley, the health and well-being of our residents is our top focus. Abbeyfield works with medical services, social work departments, care commissions, and other regulatory agencies to achieve this purpose. The Abbeyfield manager will assist in any way he can if any of these services are requested (House, 2021).

2.3    Scope

We chose this organisation because older people are a country's valuable asset. They have contributed back to the country and the people throughout their lives by giving their knowledge, expertise, and wisdom. As a result, supporting those in need is a noble pursuit. Abbeyfield House was chosen as a charity recipient because it provides the finest possible quality of life for senior citizens. Their healthcare facilities are magnificent, and the residents receive excellent medical attention. Another important factor in choosing the Abbeyfield residence was the ability to help and support older adults with dementia and other dementia-related illnesses (Care homes, 2021). The scope of the project is given below:

Ø  The project's objectives will be met on schedule and withinbudget

Ø  The event will collect funds for the Abbeyfield by selling football matchtickets

Ø  Design of entrytickets

Ø  Approval from the University of West of Scotland andcouncil

Ø  Advertisement of theevent

Ø  Music/Audio arrangements for the announcement during thematch

Ø  Decoration and postersarrangements

Ø  Prior to the start of the game, there will be music and entertainment for thefans

Ø  There will be a closing ceremony at the conclusion of thegame

Ø  Amongthe200attendeeswillberepresentativesfromavarietyoforganisationsinstitutes, as well as well-known local footballplayers

Ø  This event will feature members of the university football team as well as local football players

Ø  Uniform for each of the teams and it will include T-shirt andCaps

Ø  One of the main goals is for students to talk about and share information with one another to better understand their socialresponsibilities

2.4    Objectives

We want to raise money for old age people in need with the help of a revenue-generating programmefortheorganisationandthecommunity,sotheycanhaveshelter.We'llprovidecharity fundstoAbbeyfieldbyorganizingthefootballeventsothateveryoneinourcommunityrecognises the importance of social progress and empowerment. We will organise a football tournament to help us achieve our objectives. We will use social media campaign to attract more people for this good cause. It is the objective of this project to give the attendees awareness about the senior citizen and Abbeyfield home goodwill in the society. This will help people to know about the Abbeyfield home and later to give charity to the Abbeyfield. We believe that programmes that assist people in their ageing process while also fostering personal responsibility and enjoyment would benefit all ourstakeholders.

2.5    Inclusions & deliverables

Ø  Local and University of West of Scotland football players will have a good match for this project

Ø  Location: University footballplayground

Ø  Decoration and posterarrangements

Ø  Production: flat screen, sound system for the announcement, lighting system (if not applicable) and otherthings

Ø  Cost of drinks (for local and university teamplayers)

Ø  Cost oftickets

Ø  T-shirt and cap for both teams

Ø  Cleaning of the playground (after theevent)

Ø  Extensions (Ifrequired)

1.1    Exclusions

Ø  There's also the coronavirus to consider. The scenario necessitates our attention due to the presence of avirus

Ø  In addition, we must adhere to our housing and foodbudgets.

Ø  Wemustalsoconsiderathirdconstraint:seniormanagementisfocusedonpublicrelations and meeting the venue's uniqueneeds

Ø  Because we are planning a charity event, we will have a limited budget forentertainment

Ø  As a result, we have a limited entertainmentbudget

Ø  The venue's decor will be limited due to the low budget. For this, we simply use poster displays

1.2    Duration &milestones

At 4 p.m. on October 30th, 2021, the event will be held. The event will last for four hours and end at eight o'clock p.m. During this time, there will be about 5 games. The event will take place on Saturday in order to accommodate as many people as possible. This project will reach many milestones, such as:

Ø  The university's approval and an invitation to the university's management will be sought

Ø  Selection of the venue (the University of West of Scotland footballground)

Ø  Invitation to the local band will be given ifnecessary

Ø  Invitation for this project and good cause will be given to the Abbeyfield, local community, and students at the otheruniversities

Ø  Advertisement will be done via social media since it will charge verylow

Ø  Printing of tickets, shirts, andcaps

Ø  Venue management would be highly considering in theproject

Ø  Stage building, lights fixing, and musical instrument fixing will be takenseriously

1.3    Constraints

Ø  The first is a scarcity of resources. In four hours of programming, there will be five matches. Special guests will also enlighten the audience. To address this issue, guests would be givena briefdemonstration

Ø  It is an outdoor event, so bad weather could makehurdles

Ø  The venue is to be held on a fixedday

Ø  There's also the question of price, which constrains our budget because admission is only 25 pounds perperson

Ø  We'll organise a football competition within our financialconstraints

Ø  A team member will approach people who are interested in philanthropic activities in some way in order to solicitcontributions

Ø  We'll have some medical aid available at the event from the universityadmiration

Ø  Due to the limited budget, team members will be served only with drinks andPrizes

1.4    Keystakeholders

1.5         Critical successfactors

Table 1: Key Stakeholders

Our initiatives' success rate can be calculated using key performance indicators that we have in place. The first step is to properly plan and budget. This event will not be a success until all 500 tickets are sold. Second, we're doing a full risk assessment for this project. Public relations and contactwithpotentialclientsandsupportersarealsocrucialconsiderations.Anothercriticalfactor inincreasingthenumberofindividuals.Thegrowthandsuccessofourpurposearebasedongood collaboration with team managers and managementskills.

3           BusinessCase

3.1    Overallpurpose

This project's goal is to use a football game to present an overview of Abbeyfield's charitable mission and to raise money for the home's elderly residents. The purpose of this project is to get charity for the old age people. Old age people are the assets for the nations. They have served the country through their experiences and knowledge. That is why, at the time when they need help, young generations must stand for them. Another reasonfor doing this type of project is to spread awareness among the people that their contribution to the organisationsthatcompletelyrun-oncharitywouldbebeneficialfortheneedypeople.Abbeyfield isfamousforprovidingthebestfacilitiestotheoldagepeopleandthisorganisationisalsofamous for giving good health facilities to them. That is why my team has decided to choose this Abbeyfield House. Further, this project will help us to learn team management, risk management and project management. In the end, in the part of life, it will help us to do such types of projects for the good cause. My team members can plan to execute such projects with a large number of audience to collect more charity funds for the goodcause.

3.2    Currentbusiness

For the Abbeyfield home, we're now organising a football tournament. The situation in Corona poses a variety of challenges. We need to stick to our budget, locate sponsors, and make sure the event is a big success for everyone involved. On the other hand, a negative trend is a rise in the number of retirement communities in major cities. This is undoubtedly attributable to young people relocating from rural to urban areas in quest of better educational opportunities, higher- paying employment, and a better quality of life. While the younger generation has no problem leavingtheirparents'homesandadaptingtonewlifestyles,theelderlychoosestostaybecausethe area holds sentimental value. Many children, especially those who have health problems of their own, are unable to care for their ageing parents. A generational divide may make it difficult for seniors to get along with their daughters-in-law and grandkids. Many of the bedridden elderly parents admitted to nursing homes are over the age of 65 (DSouza, 2021). By 2050, the UK will have 3.7 million individuals over the age of 85, up from 1.6 million in 2020 and 2.1 million in 2030,asthepost-warbabyboomers reachtheirgoldenyears.Thenumberofnewcarehomes and bedsbeingbuiltbynon-profitsisoutpacingthegrowthintheelderlypopulation.Clearly,wemust

work to strengthen geriatric chaplaincy services (Knight frank, 2020). This is the reason to select sector the help old aged needy people of the society. As we have seen in the facts and figure that the trend is increasing, that is why there is urgent need to spread awareness in the people to do more and more charity for the old age home.

3.3    Strategy

The problems will be dealt with in several ways. Our assets will include time management, risk management,marketingcoordination,strongcommunication,andasuccessfulexecutionapproach efficientlysothatwecancollectmorecharityfundsforthechosenoldagehome.Togetthisevent together,we'llemployavarietyofprojectmanagementtechniques.Thiswouldhelpustoexecute the projectefficiently.

3.4    Solution to theproblems

Project management approaches will aid us in overcoming obstacles. We will use good time management and tools to create a detailed plan in order to put our approach into action. Riskscan bereducediftheyareidentifiedearlyon.Moreover,thecollectedfundswillbegiventothecharity. In the event, we will get the attention of the audience to consider giving more charity after this event.