MKTG 3501 Discussion 7 | MKTG 3501
- Temple University / MKTG 3501
- 23 Dec 2021
- Price: $8
- Management Assignment Help / Marketing Management Assignment Help
MKTG 3501 Discussion 7 | MKTG 3501
Chap 1 -
Brand Parity Assessment due Friday, 9/3 at 11:59 PM
JENNIFER M SUNDSTROM-FITZGERALD
BRAND PARITY ASSESSMENT: Overcoming brand parity in the QSR industry
is a major challenge... Due by this Friday via our Discussion Board. I
chose the Discussion Board because it is interesting to see other's
perspectives on how well the brands below combat brand parity. The assignment
is marked "complete or incomplete".
1. Choose ONE set of the QSR's below - either
"Pizza" or "Chicken", or "Ethnic Category"
2. Review the following brand's websites and
explain how their marketing and IMC campaigns combat brand parity problems.
3. Look at color palette for each of their brand
identities and explain why you feel they use these specific color combinations
along with different kinds of messaging, call-to-action (CTA) statements, and
incentives to lure and grow their customer bases.
4. Which brand do you feel does a better job in
engaging customers and combatting brand parity issues?
Pizza QSR Set:
·
Domino's (Links to
an external site.)
·
Papa John's
Pizza (Links to an external site.)
·
Little
Caesars (Links to an external site.)
Chicken QSR Set:
·
Chick-Fil-A (Links
to an external site.)
·
Popeye's (Links to
an external site.)
·
KFC (Links to an external site.)
Ethnic Category/QSR Set:
·
Chipotle (Links to
an external site.)
·
Qdoba (Links to an external site.)
USA 
India