MKTG 3501 Discussion 3

MKTG 3501 Discussion 3 | MKTG 3501

Individual Mini Research Assignment #3 via the DB: "Chapter 8" - Digital Marketing and Social Media

·         Identify one online dating social media site - such as eHarmony.com, SilverSingles.com, Tinder.com, FarmersOnly.com, etc. Briefly describe the brand, its target audience, and its primary purpose to consumers.

·         Determine whether it is free, freemium, or subscription-based, and list all accessible consumer platforms i.e. desktop website, mobile website and/or App.

·         What incentive(s) is the dating site offering to new and/or current members now? Are these incentives visible to users in all access points - desktop, mobile site and/or App?

·         Search the internet to find out what the media and consumers are saying about the brand within the past two years – ideally within the past year. This information can be extracted from an article, a social media site, and/or a blog. Briefly explain your findings.

·         Think about the user-generated content customers willingly share on these sites. Do you think it is ethical for dating sites to sell this type of information to marketers/advertisers? Do you feel these dating sites disclose privacy policies in a clear manner to customers?

Reminder: A grading rubric is used to determine key requirements. You must review the rubric before completing the post to ensure you address all key areas. The absence of a substantive peer reply is an automatic 10 point deduction.

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