MKTG 3501 Discussion 2 | MKTG 3501
- Temple University / MKTG 3501
- 23 Dec 2021
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- Management Assignment Help / Marketing Management Assignment Help
MKTG 3501 Discussion 2 | MKTG 3501
Individual
Mini Research Assignment #2: Chapter 6 "Advertising Design"
Select one ad campaign from two different brands. For example,
one from Tide and a second from Google. The campaigns can come from a magazine,
TV, search ad, social media, outdoor(OOH), mobile ad, etc.,...any advertising
vehicle is fine.
For each ad campaign, list the brand name and
what they are selling. Then...identify the message strategy(s), type of appeal(s)
and type of executional framework used. Next, explain if you feel the
the ad campaign is designed effectively? Explain your reasoning either way.
Your example(s) must be "new" and not a reiteration of the example(s)
discussed in class or in the video recordings - points will be deducted for
lack of originality. The application of sources/citations increase your score
significantly. See rubric for details.
Reminder: A grading rubric is used to determine key requirements. You must review the rubric before completing the post to ensure you address all key areas. The absence of a substantive peer reply is an automatic 10 point deduction. Discussion Board Post Grading Rubric.xlsx
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