MKTG 3501 Assignment 3

MKTG 3501 Assignment 3 | Temple University

Chap 5 Group Assessment - Advertising Campaign Management (HofE, Means-End, and Message

Please have one team member upload the Group Assessment to Canvas by the end of class time. Late submissions are not accepted unless students receive prior permission from me. Contributing to these assessments is an important part of your final Participation grade therefore, it is expected that all students contribute in an equitable manner. Students need to identify individual areas of contribution per the syllabus and course requirements. Only students who are present in-class should be listed in the assessment. 

Watch the two videos and answer the question set below.

The All New Chevy Malibu 2016 TV and Social Media Ad "UnBadged" (Links to an external site.)

Hair Club Commercial - Stop Living with Hair Loss (Links to an external site.)

For each ad, please answer the following questions:

1.    Explain how the Hierarchy of Effects model, the Means-End Theory and/or Verbal and Visual Imagery are incorporated into these campaigns to influence purchase decisions.

2.    With respect to "Advertising Campaign Parameters", which advertising goal(s) do you think these campaigns are trying to achieve? Explain?

3.    In terms of the creative brief, who do you think is the primary target audience for each campaign? Explain.

4.    Also in terms of the creative brief, what message theme do you feel both campaigns convey? Or, is it a combination? Explain. (Note: Message themes can be oriented toward either rational or emotional processes. Left-brain themes resonate with our logical/rationale way of thinking and Right-brain themes resonate with our emotions and feelings.)

Review the following ad: - Paragard TV Ad - "No Hormones" (Links to an external site.)

·         Explain if the brand is trying to use one or a combination of the following models to launch their new product. Specifically, are they using Hierarchy of Effects, Means-End, or the Verbal and Visual imagery model - or a combo of two or all three?

·         Also, explain if you feel the ad is effective in reaching its target audience.