MKT 501 Week 2 Discussion | trident-university
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- 23 Dec 2021
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MKT 501 Week 2 Discussion | trident-university
Module 2 Discussion Week 2 Resources
How
to Have More Inclusive Brand Marketing—Authentically (2020)
Why
are people mad at Chick-fil-A? A rundown of the chain's past and present
anti-LGBTQ controversies (2021)
Woman's
tweet about Fenty X Savage model opens up conversation about what diversity
really looks like: 'It was just nice to feel seen' (2021)
C4
Diversity in Advertising Award returns to tackle ageism (2021)
Angels
no more: Can Victoria's Secret rebrand from unattainable sexy to empowering? (2021)
For this discussion, you will create two
posts or entries for your second social media channel and provide rationale for
your messages and groups selected based on research completed last module.
Include why the social media channel supports the markets addressed. (Research
Support Required)
·
The
first social media post will be a call to action for a group outside of your
main target profile.
·
The
second post will focus on delivering an inclusive message to engage a group
outside of your target profile.
Include a link to your website, social
media and a screenshot of the posts. Screenshot on Windows or Screenshot on
Mac.
This
post should be 2 paragraphs in length (150-200 words). Since you are engaging
in research, be sure to cite in
the body of the post and add
a reference list in APA format. NOTE: failure to use research with accompanying
in-text citations to support content will result in reduced
scoring “Level 2-Developing” on the grading rubric.
WEEK 2 INTERACTIVE RESPONSES TO CLASSMATES
Reply to different classmates throughout
class; the variety is beneficial to both parties. Let’s see if every student
who posts during the week receives at least one critique.
1st Interactive Response:
·
Critique
one business’ social media posts from a consumer point of view. Based on the
design choices and message, share your opinion of the intended target market
and how you feel about the authenticity of the messages.
2nd Interactive Response:
·
Critique
another business’ social media posts from a consumer point of view. Based on
the design choices and message, share your opinion of the intended target
market and how you feel about the authenticity of the messages.
Each reply should be one paragraph in
length (or about 75 words) and must be substantive. Do not simply say “I agree”
or “That is great”, specify why and be detailed in your explanation. You may
use research in your responses, but it is not required.
In your own words, respond to the discussion
and comments of classmates. Grades will be based on effectual, concise, and
interactive feedback. The excessive use of quotes will directly impact
performance since this indicates a lack of comprehension and shows that you may
not have mastered the concepts.
USA 
India