MKT 265 Blog Asignment 2 | southern-new-hampshire-university

MKT 265 Blog Asignment 2 | southern-new-hampshire-university

4-2 Blog: Effectively Impacting the Consumer Through Digital Media

 

In this blog assignment, you will discuss how to meet a consumer’s needs by analyzing digital media.

First, select one of the examples of digital media below:

·         The Voice: Integration With Live Television

·         Tale of the Tiger: Customer Service

·         Whirlpool: Customer-Driven Social Media

After analyzing your chosen example, respond to the following questions in your blog post:

·         What was done successfully to meet the wants and needs of the target audience?

·         How was the social and consumer experience addressed? Was this done successfully? Explain.

·         How were the digital media followers handled?

·         Is there something that could have been done differently to make that experience more efficient?

Take a look at the company’s current website, major social media page, and/or mobile site, if applicable. What is the company doing effectively now? How are ethical engagements in social media helping with effectiveness? If the company is using a mobile application, how does the app meet the consumer’s need?

Once you write your blog entry, submit a link to your blog as your initial post. While encouraged, peer responses are not required.

To complete this assignment, review the Module Four Blog Guidelines and Rubric document.

 

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