MKT 265 Blog Asignment 2 | southern-new-hampshire-university
- southern-new-hampshire-university / MKT 265
- 11 Dec 2021
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MKT 265 Blog Asignment 2 | southern-new-hampshire-university
4-2
Blog: Effectively Impacting the Consumer Through Digital Media
In this blog assignment, you will discuss
how to meet a consumer’s needs by analyzing digital media.
First, select one of the examples of
digital media below:
·
The
Voice: Integration With Live Television
·
Tale
of the Tiger: Customer Service
·
Whirlpool:
Customer-Driven Social Media
After analyzing your chosen example,
respond to the following questions in your blog post:
·
What
was done successfully to meet the wants and needs of the target audience?
·
How
was the social and consumer experience addressed? Was this done successfully?
Explain.
·
How
were the digital media followers handled?
·
Is
there something that could have been done differently to make that experience
more efficient?
Take a look at the company’s current
website, major social media page, and/or mobile site, if applicable. What is
the company doing effectively now? How are ethical engagements in social media
helping with effectiveness? If the company is using a mobile application, how
does the app meet the consumer’s need?
Once you write your blog entry, submit a
link to your blog as your initial post. While encouraged, peer responses
are not required.
To
complete this assignment, review the Module
Four Blog Guidelines and Rubric document.