MKT 265 Week 4 Discussion | southern-new-hampshire-university
- southern-new-hampshire-university / MKT 265
- 11 Dec 2021
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MKT 265 Week 4 Discussion | southern-new-hampshire-university
4-1 Discussion: Reaching the Consumer Through Digital Platforms
Available on Saturday, September 18, 2021 11:59 PM EDT
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After reviewing the resources on Dunkin Donuts and its marketing across digital channels (social media, websites, email, apps, etc.), choose a brand that you are loyal to and analyze its use of digital platforms, including email marketing, mobile apps, and social media. What platform(s) do you find most effective in reaching you as a consumer? What is least effective? Why do you think this is the case? What impact did that have on your relationship with that business?
When responding to your peers, discuss whether you notice any trends amongst your classmates in terms of what you all find to be the most and least effective digital platforms. Do you and your peers find the same digital platforms to be most effective? Why or why not? What do you think is impacting the similarities or differences?
To complete this assignment, review the Discussion Rubric document.
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