Service Innovation In Value Proposition

Service Innovation In Value Proposition

Theory – Service Innovation In Value Proposition

A Firms Development Of Practices in their Services

Service Innovation is used by service dominant firms to provide value

Value creation

1)      Independent

2)      Together with customer

Neuromonics

Developed  a Service Innovation by having patients listen to songs produced in their patented software device

Conducting thearaphy in 6-8 months process

Attracted US Military

·         US dod funded Neuromonics  

·         Conduct  Clinical Trials on Returning Soldiers

·         Dominance In USA  Market   


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