Analyse the comments provided by the viewers of two
MRKT 19038. Assessment 2 Submission (ELI)
Your task in this
assessment is to analyse the comments provided by the viewers of two YouTube
videos and draw inferences accordingly. You will be provided the links for the
two YouTube videos in Week 6.
Specifically, for each
video, you will:
- Prepare themes and sub-themes
from the comments provided by the viewers of the video.
- Draw a diagram or concept map
to explain how the themes (including its sub-themes) are connected.
- Develop hypotheses based
on the diagram or concept map.
In addition to the
afore-mentioned analysis on the comments for each of the two videos, please
also compare the analysis findings between them: are there similarities or
differences in terms of the analysis findings, and what are the potential
causes of the similarities or differences?
Question 10: Do I need to reference every
representative quote I've used to support my developed theme or sub-theme? When
I reference such a quote, do I just reference the corresponding YouTube video?
Answer: You need to reference every
representative quote you've used to support your developed theme or sub-theme.
When you reference such a quote, please just reference the corresponding YouTube
video.
For example, if you have developed 2 themes and
4 sub-themes based on the comments for Video 1, and you have supported those 2
themes and 4 sub-themes with 12 representative quotes, you need to reference
all 12 representative quotes. Since all these 12 quotes should be the salient
or interesting parts of comments on Video 1's YouTube page, you should
provide in-text referencing for all 12 quotes (i.e., 12 in-text references to
the YouTube Video 1) and provide one reference on the reference list (i.e., 1
reference to the YouTube Video 1 on the reference list). You can learn how to
reference YouTube videos, from page 77 of https://sportal.cqu.edu.au/__data/assets/pdf_file/0017/107432/ALC-APA-Referencing-Guide-2020.pdf.
Question 11: Regarding the "citing at least
10 references" requirement, can my 10 references all from the comments of
the YouTube videos? Can some of my references be used to reinforce why I think
certain comments are relevant?
Answer: As all of your representative
quotes used in your analysis of Video 1 comments should be based on 1 reference
(i.e., the YouTube Video 1), and all of your representative quotes used in your
analysis of Video 2 comments should be based on 1 reference (i.e., the YouTube
Video 2), you still need to cite at least 8 other references in your Assessment
2 (in addition to citing the YouTube Video 1 and the YouTube Video 2).
Those references can be used to reinforce why you think certain comments are
relevant, or be used to support any parts of the argument or analysis in your
assessment.
Question 12: Are the quotes from the YouTube
comments considered to be a part of the word count?
Answer: Yes. Only the reference list is
excluded from the word count. Anything else in your Assessment 2 file is
included in the word count.
Question 13: For this assessment, are we limited
to themes and sub-themes or can we do themes, then sub-themes, and then make
sub-sub-themes under sub-themes?
Answer: Based on the requirements of this
assessment, please develop themes and sub-themes, and there is no need
to develop sub-sub-themes under sub-themes.
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