GSCM 206 Week 4 Assignment | Devry University

GSCM 206 Week 4 Assignment | Devry University

Week 4: Case Study

Case Study: Where to Place the Hard Rock Café (pp.363–364 and Pearson Video Library under the Introduction & Resources area)

Case Study Questions

1.    From Munday’s Standard Market Research checklist, select any other four categories, such as population (A1), hotels (B2), or restaurants/nightclub (D), and provide three subcategories that should be evaluated. (See item C1 [airport] for a guide.)

2.    Why does Hard Rock put such serious effort into its location analysis?

3.    Under what conditions do you think Hard Rock prefers to franchise a café?

The specifications for this Case Study and the grading rubric can found in the Case Study section in the Introduction & Resources area.

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