MKTG 3010 Week 8 Exam Assignment

MKTG 3010 Week 8 Exam Assignment | Tulane University

Question 1

Captive pricing is a pricing situation that is part of:  

A.      product line pricing 

B.      product mix pricing  

C.      product bundling pricing  

D.      by-product pricing

Question 2

Which of the following is true about market-penetration pricing?

A.      it generally results in in the company gaining more profitable buy fewer clients

B.      its goal is to help a company quickly win a large market share 

C.      it should be used when a product’s image and quality support a high price  

D.      all of these answers are correct 

E.       none of these answers are correct

Question 3

Miranda uses her college student ID card when she buys a ticket at the movie theater and receives a discount from the posted price. This is an example of:  

A.      psychological pricing  

B.      reference pricing 

C.      segmented pricing  

D.      optional product pricing

Question 4

Tide detergent is listing its newest product with a new fragrance from Febreze at a lower than normal price for a limited time to create urgency. This is an example of:

A.      promotional pricing 

B.      basing-point pricing 

C.      zone pricing  

D.      uniform-delivery pricing

Question 5

Walter’s Widgets is introducing a brand new product that the company has worked long and hard on through research and development.  They want to recoup as much of their costs as possible as fast as possible. To do that they will use:

A.      market penetration pricing

B.      market skimming pricing  

C.      captive product pricing  

D.      product bundling pricing

Question 6

A brand’s price and image are closely linked in the mind of the consumer. A price drop in luxury items can adversely affect how consumers view brands.

A.      false  

B.      true  

C.      No answer text provided.  

D.      No answer text provided.

Question 7

The goal of a vertical marketing system (VMS) is to:

A.      replaces push marketing strategies with pull market strategies  

B.      unify producers, wholesales and retailers in a way that minimized channel conflict and maximizes efficiency  

C.      integrates company communications with customers  

D.      make a better profit line decision

Question 8

Multichannel distribution systems can occur when at least two marketing channels are set up to reach one or more customer segments.

A.      False     

B.      True   

C.      No answer text provided.

D.      No answer text provided.

Question 9

Disintermediation is:  

A.      when a product or service producers cuts out intermediaries  

B.      when a product or service producers goes directly to the final buyers  

C.      when radically new types of channels displace traditional ones  

D.      all of these options are correct  

E.       none of these options are correct

Question 10

There are national brands that sell directly to consumers, such as Avon and Mary Kay Cosmetics. These products are marketed through:  

A.      channel marketing level  

B.      indirect marketing channel 

C.      direct marketing channel  

D.      channel conflict  

E.       channel marketing design

Question 11

Clif Bar expects to have its packaging 100 % reusable, recyclable, and recompostable by 2025.  Clif bars also are working with elements of its supply chain to use more renewable energy in its operations. This is an example of:

A.      marketing logistics 

B.      inventory management 

C.      blue logistics  

D.      sustainable supply chain development

E.       red inventory management

Question 12

Franchises are not a major type of retail organization.  

A.      false  

B.      true  

C.      No answer text provided.  

D.      No answer text provided.

Question 13

Brokers and agents are major types of:  

A.      retailers  

B.      rack jobbers  

C.      drop shippers  

D.      wholesalers

Question 14

In connecting brands with consumers, marketers try to influence buying decisions by creating a seamless, cross-channel buying experience using in-store, online, mobile shopping, and other media platforms. This is called:

A.      horizontal store retailing  

B.      omni-channel retailing 

C.      multi-channel retailing 

D.      chain store distribution  

E.       intermediation

Question 15

Walmart changed its fluorescent light bulbs in its stores to LED bulbs, saving millions of dollars a year and uses  50%  less energy, making their stores more environmentally friendly. This environmentally sustainable practice is called:

A.      orange is the new black retailing  

B.      blue ocean retailing  

C.      green retailing  

D.      red herring retailing

Question 16

Wholesalers are important to retailers because they offer value by:  

A.      breaking bulk and warehousing  

B.      breaking bulk and warehousing and selling and promoting services & advice  

C.      selling & promoting and management services & advice  

D.      none of the above is correct

Question 17

Stephanie’s Stationery Store sells high-end writing instruments, pre-printed and custom-designed invitations, custom-designed notepads, engraved stationery sheets and envelopes, sealing wax, and luxury desk accessories. This type of narrow product line with a deep assortment is considered a:  

A.      supermarket  

B.      convenience store  

C.      department store  

D.      specialty store

Question 18

If a company uses all the tools in the promotional mix, it will use:

A.      Advertising, sales promotion, personal selling, public relations, direct & digital marketing  

B.      Advertising, public relations, sales promotion  

C.      Public relations and digital marketing  

D.      Digital marketing, sales promotion, advertising, public relations  

E.       Advertising, public relations, online sales, infomercials

Question 19

What element in the communication process increases the chance of a consumer receiving a different message than was intended?    

A.      encoder  

B.      feedback 

C.      response  

D.      noise 

E.       media

Question 20

An integrated marketing communications strategy must:  

A.      Use the same tag line or slogan in every part of its campaign  

B.      Target multiple customer segments using different promotional messages for each segment  

C.      Include both personal and non-personal communication channels  

D.      Reinforce the same consistent message using multiple promotional tools

Question 21

Shark Vacuum Cleaner is only using direct-to-consumer marketing for its newest model. They have put the product on QVC and have multiple 30 minutes infomercials airing until Labor Day. Their self-proclaimed cleaning guru is spokesperson Shirley U. Geste.  She has been touting Shark Vacuum products for years. This type of promotion strategy is called:

A.      push strategy  

B.      pull strategy  

C.      polar strategy  

D.      purple ocean strategy

Question 22

What is the first step in the buyer-readiness?  

A.      sales price  

B.      newspaper adverstising  

C.      product packaging  

D.      preference  

E.       awareness

Question 23

Building good relations with a company’s various publics by obtaining favorable publicity is called:

A.      subterfuge  

B.      public relations  

C.      digital marketing  

D.      sales promotion

Question 24

The new airline, Aphrodites Airlines is getting ready to make its advertising decisions on how to promote itself in the marketplace. The major advertising objectives it should make to develop its ads program include:   

A.      objectives setting, budget decisions, message/media decisions, and advertising evaluations  

B.      message/media decisions, budget decisions/, and global market strategies  

C.      objective settings, budget decisions, global market strategies and joint ventures  

D.      objective settings, budget decisions, global market strategies and joint ventures

Question 25

The benefits of television as a mass media include:

A.      limited coverage  

B.      appeal to senses  

C.      high audience selectivity   

D.      mass coverage and appeal to senses  

E.       appeal to the senses and high audience selectivity

Question 26

Public Relations  can have a strong impact on a brand  because it has:

A.      the power to engage consumers  

B.      content that can be picked up by other media to promote the brand  

C.      no effect on brands messaging  

D.      the opportunity to engage consumers and can be picked up by other media to promote the brand  

E.       been considered a waste of time because no one listens to local media

Question 27

The role of advertising is to inform, educate, and:  

A.      agitate the consumer  

B.      annoy the consumer  

C.      persuade the consumer  

D.      further advise the consumer about competing products

Question 28

Some of social media marketing advantages are they can be targeted and personal, are cost-effective and considered to have the benefits of:

A.      reaching cat lover videos  

B.      engagement and social sharing capabilities   

C.      creating discord in households  

D.      undeterminable marketing efforts

Question 29

Insurance companies create ads that show situations that can be calamitous to homeowners and can cause guilt in homeowners if they are not properly insured. These advertisers are using what kind of message content appeal?  

A.      slice of life 

B.      non-personal 

C.      rational 

D.      antiseptic

Question 30

Technical Expertise, Personality Symbol, Fantasy, Mood, and Musical are all types of:    

A.      advertising message executions  

B.      literary genres  

C.      roles of public relations  

D.      roles of management