International airlines

International airlines

1. International airlines operate in a very competitive and demanding environment. There are some airlines that operate as cost leaders. In the module we looked at how no frills cost leader airlines like Ryanair have managed to continually increase revenues and profits over the last 15 years. Obviously during the Covid crisis all airlines including Ryanair have suffered badly as there have been restrictions on passengers flying.

Discuss how airlines like Ryanair have managed to follow the no frills cost leadership model and been successful. Do you think this model will be successful following the Covid-19 crisis? You should refer to appropriate academic models to help you answer the question.

2. Why do some companies choose to be ‘international’ companies manufacturing and/or selling their products in other countries? A Company based in Bangor called Morgan’s Widgets makes specialised components and traditionally has had customers only in the UK. Its new Chief Executive Officer (CEO) has strong links with a number of Canadian companies which she thinks will be suitable future customers. She knows that the company should become international and needs your assistance as a Consultant. From the knowledge gained from the ASB-4413 module discuss the various possible

modes of entry that Morgan’s Widgets can use to ‘go international’. Discuss the advantages and disadvantages of each method? What other advice would you have for the CEO and her company? 

Please note that Morgan’s Widgets is a fictitious Company and you can make any reasonable assumptions providing you clearly state them 

3. Corporate Social Responsibility (CSR) is when a for-profit company willingly acts in a way that benefits interests beyond those of the firm and its owners. This is generally seen as a positive development. According to GlobalWebIndex (2019), 68% of online consumers would consider not using a brand because of poor or misleading corporate social responsibility.

Why are companies even in heavy polluting industries supporting CSR initiatives? What are the reasons against CSR? As part of your answer, you should discuss some academic views on CSR.

4. You have been employed as an advisor to Davies.com which employs 5000 people across 10 countries. They develop software for companies in the Financial Services sector around the world. They have been in existence for 15 years but feel that they need to grow and be a larger player in the industry and are considering merging with another similar sized organisation (Smith.com). They have had preliminary discussions with Smith.com but are aware that many Mergers and Acquisitions (M & A) fail. They have heard that there can be many problems that arise during the many phases of the M&A lifecycle.

Write a report outlining to Davies.com the various phases of the M & A Acquisition Lifecycle that two companies go through before, during and after they complete the merger or acquisition. You are required to identify the potential problems that may be encountered at each phase. 

You can make any reasonable assumptions providing you clearly state the assumptions.