HCA 405 Week 5 Discussion

HCA 405 Week 5 Discussion | Southwestern College

Budgeting is key to achieving stated marketing strategy goals. You should be aware of different scenarios that cover community relations projects within the marketing mix (which should always include communications and public relations).

For this discussion, a a scenario is presented in which a program was introduced to your organization with projections that exceeded expectations.

• Thus, there is a basis for increasing the budget in the coming year, using historical budgeting and demonstrated results.

• As an administrator, you will have choices in how you build a budget for the hospital, medical practice, NGO, or other healthcare entity for which you are responsible.

• Discuss the advantages/disadvantages of top-down budgeting vs. zero-based budgeting or performance-based budgeting for marketing.

Marketing Versus Fundraising

It is common for marketing to be seen as a “necessary evil” in the healthcare sector. Yet its purpose to build brand awareness, drive preference, and contribute to the financial health of an organization is important in an ever more competitive marketplace.

• Considering your readings, discuss the similarities in marketing and fundraising.

• Include why they are not mutually exclusive.

Participation Requirements:

Original discussion forum posts:

• Create a thread for your original post identified with your name.

• Prepare a quality, substantive post that addresses the objectives of the discussion forum and the expectations set forth in the grading rubric

• Include supportive evidence; such as direct applicable experience and expert sources.