Management MGT Quiz

Management MGT Quiz

Question 1

Terry is working on a blue print  That identifies the taeget audience and the organisation value proposition based on a examination of the best marketing opportunities 

what type of plan is terry working on ?

a) tactical marketing plan

b) Strategic marketing plan

C) SWOT 

D) unique selling proposition plan 

Question 2

Who is the Harvard Professor Responsible for proposing the value of chain model freqvently used by Marketing Managers

a) Maratha Minow 

b) Lisa Randall 

c) Michael Porter 

d) rakesh khurana

Question 3

what are the  Five primary action of value chain ?

a) inbound logistics , technology development ,shipping out the final product ,

marketing sales , and service .

b) inbound logistics , technology development , converting the product into  final product ,

marketing sales , and service .

c)  inbound logistics ,  converting the product into  final product ,shipping out the final product

marketing sales , technology development .

d) nbound logistics ,  converting the product into  final product ,shipping out the final product

marketing and sales and service .

Question 4

What are the marketers frequently use to describe consumer groups ?

a) marketing management 

b) markes

c) marketing

d) Social marketing

Question 5

what is rhe terms of identifying all the potential buyers in each market and estimating their potential purchases ?

a) market potential index

b) market build up method

c)  post audit index 

d) market implementation method 

Question 6

As a marketing student , sam' s assignment  focuses on a type of demand where customer shares a greaat  need that can not be fulfilled  by a current service

what type of demand best describes sam's upcoming assignment ?

a ) full demand 

b) nonexistent demand 

c) negative demand 

d) latent demand 

Question 7

The 4P of marketing have been updated in marketing  management  . which of the following is best describe the

4 ps of contemporary marketing management according to kotler and keller (2018) ?

a) people ,processes, program and performance 

b)  people ,promotion , program and performance 

c) people ,processes, promotion and performance 

d) people ,processes, program and promotion 

Question 8

what are the support activities to a value chain ?

a) human resource management, business infrastructure ,sales , technology improvement

a) human resource management, business infrastructure ,procurement , social media management 

c) Human resource management , business infrastructure ,procurement ,  custo mer relationship management improvement

d)  Human resource management , business infrastructure ,procurement , technology improvement

Question 9

which of porter's three generic strategies centers on gettingto know customers  more intimately ?

a) cost leadership 

b) Differentiation 

c) focus 

d) collaboration 

Question 10

jo is addressing the question "  what should the purpose of our business  be " "? 

what phase is jo addressing in the strategic planning process ?

a) stating the corporate mission 

b) setting up strategic business unit 

c) Allocating resources to each strategic business unit 

d) evaluating  growth opportunities