HOSP 100 Week 7 Quiz

HOSP 100 Week 7 Quiz | American Public University System

Question 1 of 18

Fairs and festivals are examples of

•               

A. temporary tourist destinations.

•              

B. natural tourist destinations.

•              

C. regional theme parks.

•              

D. national theme parks.

Question 2 of 18

Planned play environments

•              

A. are synonymous with shopping malls.

•              

B. include national parks.

•               

C. are artificial environments created for the enjoyment of tourists.

•              

D. date back only a few years.

Question 3 of 18

Harland Sanders, Ray Kroc, and Howard Johnson each played a role preventing increased franchising.

True

 False

Question 4 of 18

Drucker suggests that, ultimately, the business is, is determined by the organization leadership.

True

 False

Feedback:Review page 528. Drucker argued that the customer determines what a business is and that the central functions of a business are innovation and marketing.

Question 5 of 18

The statement about tourism that is not correct is:

•                

A. The most significant factor in fueling the growth of tourism has been infrastructure improvement.

•              

B. The tourism industry is a major factor in providing jobs during economic downturns.

•              

C. Leisure travel accounts for 77% of all domestic person-trips in 2002.

•              

D. Hotels derive almost all of their sales from travelers.

Answer Key:A

Question 6 of 18

Strategy is to long term planning as tactic is short term or localized action.

True

 False

Question 7 of 18

Choose the answer that best completes this sentence prompt:

The term...

•              

A. management means the direction of supervisors in productive tasks.

•              

B. supervision should be separate from management.

•              

C. supervision and management can be considered to have no difference in meaning.

•               

D. management usually includes supervision.

Question 8 of 18

A framework for the analysis of competition in the lodging industry is the “marketing mix.”

 True

 False

Question 9 of 18

Explain the difference between "primary" and "secondary" destinations.

primary means a preplanned location and secondary means a unplanned location.

Model Short Answer:Primary = touring, wide market and draws travelers from great distance.

Secondary = stopover, draw people from nearby areas or draw visitors as an supplement or amenity of visiting primary destination

Question 10 of 18

The three original concepts developed by Taylor, Fayol, and Mayo, that remain at the heart of hospitality management, are:

1. the idea of the task and work that focuses on production methods. 2. admin. management. 3. organization behavior of human relations.

Model Short Answer:

Taylor = the task idea or work process focus or efficient production methods

Fayol = administrative management

Mayo = organizational behavior or human relations

Question 11 of 18

Tourism is defined as:

The variety of government and businesses that serve the purpose of those who are traveling away from home.

Model Short Answer:the collection of productive businesses and governmental organizations that serve the traveler away from home.

Question 12 of 18

Using an example for each, compare and contrast "Strategies" and "Tactics" within management and planning.

Strategy is based on research and tactics are based on using strategies to achieve a goal.

Model Short Answer:strategy = long term, basic plans, policy development

tactic = short term, steps within plan, behaviors to adhere to policies

Question 13 of 18

Identify and briefly explain significance of the 5 elements of the strategy of job placement.

1. income

2. professional status

3.accepting skilled jobs

4. evaluating employer

5.job satisfaction

Question 14 of 18

Finish the following sentences:

1. Eating expectations align with _____________ .

2. Dining expectations align with _____________ .

[each aligns with 3 elements]

healthy eating patterns.

customer satisfaction

Model Short Answer:1. Eating = efficiency of service, expectations of food, overall value

2. Dining = quality of service, expectations of atmosphere, overall experience

Question 15 of 18

Explain the role of new products in a competitive strategy.

offering new products. improved value. increased marketing. improving society.

Model Short Answer:Introduction of a new product as a concept reaches maturity can help to attract new customers and retain current customers.

Question 16 of 18

In managing costs, what does the description of "controllable" mean? What is an example of a controllable cost?

labor, insurance, bonds, training etc

Model Short Answer:Management can exert direct control ; labor is example

Question 17 of 18

RevPAR is?

revenue per avail room

Model Short Answer: performance metric used in the hotel industry and is calculated by multiplying a hotel's average daily room rate (ADR) by its occupancy rate.

RevPAR = rooms revenue / available rooms or paid occupancy percentage x Average Daily Rate

Question 18 of 18

Give three examples of how hotels treat employees as important "internal customers".

stakeholder, shareholder, employees

Model Short Answer:Any benefits used to improve job satisfaction, morale, and loyalty; examples include ESL classes, childcare assistance, tuition reimbursement, flexible benefit plans, or extensive employee recognition programs