HOSP 100 Week 6 Discussion | American Public University System
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- 23 Jun 2021
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HOSP 100 Week 6 Discussion | American Public University System
Week 6: Segmented Markets
For the discussion, research the
names Stanley C. Plog and Peter Drucker. Plog studied the traveler extensively
in trying to understand why and where people travel. Drucker (subject of review
in week seven) is more related to management overall, but you can apply
Drucker's theories once you identify who your guest is and why they are there.
For the discussion, define brand
management and market segmentation. Also, choose any hotel brand or type and
explain how they create appeal for a specific market segment.
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