BUS 120 Week 6 discussion 2 | MiraCosta College

BUS 120 Week 6 discussion 2 | MiraCosta College



Chapter 12: Product & Promotion (Week 6)


Please read the lecture slides for Chapter 12 before completing this assignment. You may find these lecture slides under the Files link on our left-hand menu, clicking on either the Lecture Slides (pdf) or Lecture Slides (ppt) folder (your choice; they contain identical information), and selecting the lecture slides for Chapter 12.

Or you can follow  this direct link:
pdf version: BUS-120_1670_chapter-12.pdf download
ppt version: BUS-120_1670_chapter-11.ppt download


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Please answer the following:

Would it ever make sense for a firm to offer a new product line that they know would cannibalize an existing line? Explain your answer.


 

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