BUS 120 Week 6 discussion 1 | MiraCosta College

BUS 120 Week 6 discussion 1 | MiraCosta College



Chapter 11: Marketing (Week 6)


Please read the lecture slides for Chapter 11 before completing this assignment. You may find these lecture slides under the Files link on our left-hand menu, clicking on either the Lecture Slides (pdf) or Lecture Slides (ppt) folder (your choice; they contain identical information), and selecting the lecture slides for Chapter 11.

Or you can follow  this direct link:
pdf version: BUS-120_1670_chapter-11.pdf download
ppt version: BUS-120_1670_chapter-11.ppt download


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Please answer the following:

Pick an advertisement. Either link to the video of the ad or the picture. What type of marketing is this (people, place, event, idea). Why?


 

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