BUS 120 Week 2 Discussion 1 | MiraCosta College
- MiraCosta College / BUS 120
- 17 Jun 2021
- Price: $7
- Management Assignment Help / Business Management Assignment Help
BUS 120 Week 2 Discussion 1 | MiraCosta College
This is a graded discussion: 10 points possible
Chapter 3:
World Marketplace (Week 2)
Please read the
lecture slides for Chapter 3 before completing this assignment. You may find
these lecture slides under the Files link on our
left-hand menu, clicking on either the Lecture Slides (pdf) or Lecture Slides
(ppt) folder (your choice; they contain identical information),
and selecting the lecture slides for Chapter 3.
Or you can follow
this direct link:
pdf version: BUS-120_1670_chapter-3.pdf 
download
ppt version: BUS-120_1670_chapter-3.ppt download
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Please answer the following:
a. Outline the potential pros and cons of the 3 key strategies
for developing foreign markets: exporting, licensing and franchising, and
direct investment.
b. Name a company which operates both domestically
and in a foreign market. Which strategy/strategies did your firm use for
expansion into this foreign market?
USA 
India