Kosk & Company is a consulting firm that works with various companies and businesses that need Search Engine Optimization (SEO) services On- Page Optimization Recommendations Keyword Recommendations: What are the existing keyword challenges and opportunities? Does the current keyword targeting strategy demonstrate an understanding of user intent? Explain why or why not. Based on your research, are there additional keywords you would recommend targeting (either highly competitive or focused on the long-tail)? Why? HTML Elements: Look at your client's Meta Data, Title Tags, Heading Summary, Image Summary. Are they being leveraged appropriately? What are they doing well, and where could they use some improvements? Provide an example of how a page should look with optimized Meta Data, Title Tags, Heading Summary and Image Summary. Interior Page Content Analysis - Provide an in-depth review of a page on the site other than the home page. depending on depth and volume of content. Are they using keywords appropriately in the content? (ie is there any indication of keyword stuffing? or are they not leveraging keywords in the content? Are they leveraging appropriate anchor text for links? Is the content organized and built around themes to assist with "readability" of crawlers? Provide a content re-write to demonstrate how your client might better be able to improve their SEO on this specific page. Page Length: 2-3 pages in APA format SEE ATTACHMENT FOR COMPANY AND INTRO:
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