Business Memo

 
The purpose of this assignment is to identify aspects of organizational design and culture as they relate to market segments and impact strategic planning.
Throughout the course, you will develop a business plan for a strategic initiative you select. Choose an existing health care organization that you can use as the basis for your analysis and business plan. When selecting the organization, ensure that it meets the following criteria:

Organization may be for profit, non-profit, or community based.
Information about the organization, including financial data, should be publicly available to ensure you can complete the required organizational analysis.

Once you have selected the organization, conduct research to learn about the organization. Consider potential barriers with organizational stakeholders, the organizational design and culture, and how these impact change initiatives.
Part 1: Organizational Chart
Review Chapter 19 in the textbook, paying special attention to Figure 19.6 “Multi-National Pharmaceutical Company.” Using Figure 19.6 as a model, evaluate the organization you have selected. Create an organizational chart by market segment. This can be used to evaluate business processes in relation to the internal value chain and to communicate to organizational stakeholders the way that culture affects strategic planning.
Part 2: Business Memo
Imagine you have been asked to communicate your findings about the organization to stakeholders. In a 500-750 word business memo to stakeholders, address the following.

Describe the organizational culture.
Discuss the implications of the culture on strategic planning.
Explain the difference between operating activities and strategic initiatives.
Communicate where the value is in the organization based upon the structure.
Identify areas of opportunity and explain where process changes would be seen or come from.
Identify potential barriers to strategic planning and explain actions that could be taken to overcome the barriers.

Submit the organizational chart and business memo to the LMS.
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center. 
This assignment uses a rubric. Review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.

  
I recommend using one of these organizations for your business plan paper.
Top 7 hospitals in the United States: 
1. Johns Hopkins Hospital in Baltimore
2. Massachusetts General Hospital in Boston
3. Mayo Clinic in Rochester, Minnesota
4. Cleveland Clinic in Ohio
5. UCLA Medical Center in Los Angeles
6. Northwestern Memorial Hospital in Chicago
7. UCSF Medical Center in San Francisco

  
Key Rubric Grading Criteria:

Organizational chart by market segment is exemplary and includes substantial relevant organizational information.
Description of organizational culture, including discussion of the implications of the culture on strategic planning, is thorough and includes substantial explanation and relevant supporting details.
Explanation of the difference between operating activities and strategic initiatives is thorough and includes substantial explanation and supporting details.
Explanation of the value in the organization based upon structure, including identification of opportunities and explanation of where process changes could be seen or come from, is thorough, precise, and well supported.
Identification of potential barriers to strategic planning and explanation of actions that could be taken to overcome the barriers is thorough and includes substantial relevant supporting details.
Thesis is comprehensive and contains the essence of the paper. Thesis statement makes the purpose of the paper clear.
Clear and convincing argument presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative.
Writer is clearly in command of standard, written, academic English.
All format elements are correct.
Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error. I recommend at least 3 outside sources.
Some actual information about the organization such as the years of experience, profitability, or staff size can be helpful in the SWAT analysis to incorporate into this assignment. You could also look up the actual ratings of your health care organization on the Medicare website- Example: Hospital Compare at https://www.medicare.gov/hospitalcompare/search.html .
The more specific about your health care organization. Example: Is its annual revenues 200 million or 200 thousand? Is this an important fact to know? Does it have 20 thousand employees or 2000 employees? Anyone in an organization who is a strategic planner needs to utilize actual facts numbers in their strategic analysis in my opinion. Ie. CEO, CFO, Chief Medical Officer, Board Members.