BUS 508 Week 7 Assignment Help | Strayer University
- strayer university / BUS 508
- 18 Jun 2019
- Price: $20
- Other / Other
BUS 508 Week 7 Assignment Help | Strayer University
Assignment 3
MARKETING – MARKETING Manager Analysis
Note: While representative of possible situations faced by the BrooklynNets, all scenarios in this assignment are fictional.
Real Business
For a large discount retail store like Target and Walmart, it can be difficult to get the marketing mix just right for a given product. There are so many products in the store fighting for the attention of customers. There is also the challenge of helping the suppliers of each product maximize their profits while making sure the store is making money. With so many things to consider, working in marketing for such a large business can be a challenge.
Your Role
This week, you’ll be acting as a Marketing Manager in the sporting goods section.
What Is a MARKETING Manager?
As a marketing manager for a discount retail store in Brooklyn, you have been asked to evaluate a marketing plan for basketballs to ensure that the 4 P’s of marketing are being applied well. Using your knowledge of the 4 P’s and the best approach to generating sales, you’ll take a look at a number of marketing recommendations and choose the approach that you believe will sell the most products.