Week 3

Hello Tutors,

I need help with this. Please read carefully before accepting bid. I have attached a PDF file that should be used for Assignment A - thanks.

Assignment A:
 
Referencing this week’s readings and lecture, address the following:

What are the two causes of an increasing or decreasing sales number?
Discuss all the reasons that might explain an increase or decrease in gross profit.

Assignment B:
  Analyzing an Income Statement
Income statements are presented in the table below for the Elf Corporation for the years ending December 31, 2010, 2009, and 2008. Write a one-paragraph analysis of Elf Corporation’s profit performance for the period. Create a common-sized income statement for the three years. What conclusions can you draw from the different parts of the statement? What are the causes and effects of Elf's performance for those three years?

Elf Corporation Income Statements for the Years Ending December 31

(in millions)                                  2010                                     2009                                       2008    
Sales                                                $700                                     $650                                       $550
Cost of goods sold                   350                                         325                                           275
Operating Expenses:
Administrative                            100                                        100                                              100 
Advertising and marketing   50                                            75                                                 75
Operating profit                         $200                                    $150                                            $100
Interest expense                         70                                           50                                                     30
Earnings before tax                 $130                                     $100                                               $70 
Tax expense                                    65                                            50                                                     35
Net income                                    $65                                         $50                                                  $35 

Assignment C:
Income Statement – Ford Motor Company
In a two- to three-page paper (excluding the title and reference pages), explain the purpose of an income statement and how it reflects the firm’s financial status. Include important points that an analyst would use in assessing the financial condition of the company. Also, analyze Ford Motor Company’s income statement from its 2012 Annual Report (Links to an external site.)Links to an external site..
Your paper must be formatted according to APA style as outlined in the Writing Center, and it must include citations and references for the text and at least two scholarly sources from the  University Library.