BUS 475 Week 1 Assignment Help 2

BUS 475 Week 1 Assignment Help 2 | University Of Phoenix 

Assignment 2

Chapter 2

The Business Vision and Mission 

After studying this chapter, you should be able to do the following:

1. Describe the nature and role of vision statements in strategic management.

2. Describe the nature and role of mission statements in strategic management.

3. Discuss the process of developing a vision and mission statement.

4. Discuss how clear vision and mission statements can benefit other strategic-management activities.

5. Describe the characteristics of a good mission statement.

6. Identify the components of mission statements.

7. Evaluate mission statements of different organizations and write effective vision and mission statements. 

An effective mission statement describes an organization’s purpose, customers, products or services, markets, philosophy, and basic technology. According to Vern McGinnis, a mission statement should:

(1) define what the organization is and what the organization aspires to be, 

(2) be limited enough to exclude some ventures and broad enough to allow for creative growth, 

(3) distinguish a given organization from all others, 

(4) serve as a framework for evaluating both current and prospective activities, and 

(5) be stated in terms sufficiently clear to be widely understood throughout the organization.