3-4 pages double spaces not including the screenshot of the commercials. I already upload the introduction details in the file below, and here are the two ads you need to analyze. Uber Eats: https://www.youtube.com/watch?v=vtvmjLHdVlk Postmates: https://www.youtube.com/watch?v=2D1BlrP43-c In this two videos, there are several ads, and you just need pick one for each of them to analyze and do the comparison. Tips from my professor: when analysis an ads,should talk about : 1. Four empirical theories • Balance theory (celebrity endorsement) • Theory of planned behavior (norm pressure) • EPPM (fear appeal) • Elaboration Likelihood Model (detailed information vs. shortcut) • A Hybrid Model – FCB Grid (involvement – thinking/feeling) 2. Three practical theories (which way they use) • Unique selling proposition (USP) • Emotional selling proposition (ESP) • Credo selling proposition (SCP) 3. From 4P to banding 4. Branding & adverting 5. Branding as organization/person/.. And also, all the power points i already uploaded as well in case you need them to find some more information. Also, I uploaded an example of my classmates assignment as a sample.
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