ENGL 123 Week 3 | Assignment Help | Embry Riddle Aeronautical University

ENGL 123 Week 3 | Assignment Help | Embry Riddle Aeronautical University 


Visual Analysis

Find an advertisement, cartoon, or image on the Internet that depends predominantly (if not entirely) on visual appeals to market a product or make a point. First, identify the central message of this visual. Then, note and discuss how the marketers, cartoonists, or graphic designers seem to have employed visual elements to persuade readers to think a certain way. The more knowledge you have about target readers for the visual, the more effectively you’ll be able to explain the strategies employed to sell the product or point. In addition, analyze the effectiveness (or ineffectiveness) of the visual elements and explain what you learned from writing the analysis.

In your introduction, describe the image you are analyzing and the central idea. Include either a copy of the image or a link to where the image can be found. Also, include a thesis statement that reflects the content of your analysis.

In the body of the analysis, discuss the elements used in the visual to get the reader to think a certain way. You might discuss visual elements like shapes, colors, size, shadows, and positions to name a few. Also, discuss the effectiveness (or ineffectiveness) of the visual elements.

End with a brief conclusion that summarizes what you have learned from completing the visual analysis.

Be sure to double-space your assignment.

Length: 400 - 450 words

Save your assignment using a naming convention that includes your first and last name and the activity number (or description). Do not add punctuation or special characters.

Rubric

ENGL 123 M3 Short Writing Rubric

ENGL 123 M3 Short Writing Rubric

Criteria

Ratings

Pts

This criterion is linked to a Learning OutcomeContent

There should be evidence from course content and demonstrate synthesis of concepts.

60.0 pts

Exceeds Expectations

50.0 pts

Meets Expectations

44.0 pts

Does Not Meet Expectations

60.0 pts

This criterion is linked to a Learning OutcomeMeets the Requirements of the Assignment

Should address given assignment requirements.

20.0 pts

Exceeds Expectations

16.0 pts

Meets Expectations

13.0 pts

Does Not Meet Expectations

20.0 pts

This criterion is linked to a Learning OutcomeGrammar, Punctuation, Organization, and Format

The essay is clearly written in an appropriate tone, and it demonstrates a mastery of standard English grammar and sentence structure. Citations and references should follow APA when applicable.

20.0 pts

Exceeds Expectations

16.0 pts

Meets Expectations

13.0 pts

Does Not Meet Expectations

20.0 pts

Total Points: 100.0

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