MGMT 221 Week 6 Case Study | Assignment Help | Embry Riddle Aeronautical University

MGMT 221 Week 6 Case Study | Assignment Help | Embry Riddle Aeronautical University 


6.3 Case Study: E-commerce & Mobile Commerce (PLG1)

Overview

 

The on-demand economy is certainly alive and well, both domestically in the U.S. and globally as well. We live in a time when mobile E-commerce is shaping both the Business-to-Consumer (B2C) and Business-to-Business (B2B) marketplaces. Today it is a common activity for shoppers and commercial buyers to access Internet websites utilizing mobile smartphones or tablets to purchase a product or order a service. Consumers frequently use their smart devices to conduct research as a preamble to visiting a brick and mortar store before purchasing a product or ordering a service.

 

Legacy brick-and-mortar companies have had to get on board the 'online shopping bandwagon' in order to stay competitive.

 

Case Study Assignment

Download and utilize the APA Style Template (DOCX)Preview the document and review the Case Study Requirements section.

 

Conduct research on ONE of the following technology trends that influence today's on-demand economy mobile E-commerce and compose a scholarly case study paper that provides details on the topic.

 

Location-Based Marketing

Mobile Retargeting

Virtual and Augmented Reality on Mobile

Mobile SEO

Chatbots, AI, Shopping Assistants

Internet of Things (IoT)

Follow the guidelines in the Case Study Requirements section.

 

Your document submission is due by the posted due date. Your instructor will use the 6.3 Case Study Rubric for evaluating and grading your submission.

 

Save your assignment using a naming convention that includes your first and last name and the activity number (or description). Do not add punctuation or special characters.

Purpose of Case Study Assignments
Case Study assignments require you to analyze real-world information systems topics and provide examples that illustrate how prominent businesses and organizations implement the theoretical concepts you are studying. Case Study assignments provide a broader, integrated, critical thinking process that helps you to expand on and clarify your understanding of the information systems topics.

Research
Be sure to conduct in-depth research on the topics and provide factual details obtained from primary sources that support the case that you are making. It is strongly recommended that you conduct research utilizing the ERAU Hunt Library. The Hunt Library contains a great amount of information on aviation and other topics. A benefit of utilizing the Hunt Library is the availability of the APA style citation/reference tool that is provided when conducting research utilizing the EAGLE search feature. This tool can automatically provide the proper APA style formats for citations and references.

 

MGMT 221 6.3 Case Study Rubric

MGMT 221 6.3 Case Study Rubric

Criteria

Ratings

Pts

This criterion is linked to a Learning OutcomeAnalysis & Content

55.0 pts

Excellent - A THOROUGH analysis of the topic was provided AND a minimum of TWO FULL pages of double-spaced text was submitted in the body of the text.

45.0 pts

Very Good - A THOROUGH analysis of the topic was provided AND a minimum of ONE & ONE-HALF FULL pages of double-spaced text was submitted in the body of the text.

40.0 pts

Satisfactory - A BASIC analysis of the topic was provided AND a minimum of TWO FULL pages of double-spaced text was submitted in the body of the text.

35.0 pts

Near Failing - A BASIC analysis of the topic was provided AND a minimum of ONE & ONE-HALF FULL pages of double-spaced text were submitted in the body of the text.

0.0 pts

Failing - A minimum of ONE & ONE-HALF FULL pages of double-spaced text was NOT submitted in the body of the text.

55.0 pts

This criterion is linked to a Learning OutcomeConclusion & Recommendations

15.0 pts

Excellent - The conclusion was sound AND the recommendations were ENTIRELY appropriate.

13.0 pts

Very Good - The conclusion was sound AND the recommendations were MOSTLY appropriate.

11.0 pts

Satisfactory - The conclusion was sound AND the recommendations were SOMEWHAT appropriate.

9.0 pts

Near Failing - The conclusion was NOT sound OR the recommendations were NOT SOMEWHAT appropriate.

0.0 pts

Failing - A conclusion with recommendations was NOT presented.

15.0 pts

This criterion is linked to a Learning OutcomeStyle & Mechanics

10.0 pts

Excellent - ALL sentences were properly structured and carefully focused AND the data was ENTIRELY free of spelling, grammar, and punctuation errors.

9.0 pts

Very Good - ALL sentences were properly structured and carefully focused BUT there were SOME spelling, grammar, and punctuation errors.

8.0 pts

Satisfactory - SOME sentences were not properly structured and carefully focused AND there were SOME spelling, grammar, and punctuation errors.

7.0 pts

Near Failing - SOME sentences were not properly structured AND there were MANY spelling, grammar, and punctuation errors.

0.0 pts

Failing - MANY sentences were not properly structured AND there were MANY spelling, grammar, and punctuation errors.

10.0 pts

This criterion is linked to a Learning OutcomeScholarly Research

10.0 pts

Excellent - Scholarly research was conducted utilizing a minimum of TWO outside primary sources AND terminology from the source materials was presented.

9.0 pts

Very Good - Scholarly research was conducted utilizing a minimum of TWO outside primary sources AND terminology from the source materials was NOT presented.

8.0 pts

Satisfactory - Scholarly research was conducted utilizing a minimum of ONE outside primary source AND terminology from the source materials was presented.

7.0 pts

Near Failing - Scholarly research was conducted utilizing a minimum of ONE outside primary source AND terminology from the source materials WAS NOT presented.

0.0 pts

Failing - Scholarly research was NOT conducted utilizing a minimum of ONE outside primary source AND terminology from the source materials was NOT presented.

10.0 pts

This criterion is linked to a Learning OutcomeAPA Style

10.0 pts

Excellent - ALL of the following APA style components were provided AND there were NO format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page.

9.0 pts

Very Good - ALL of the following APA style components were provided AND there were SOME format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page.

8.0 pts

Satisfactory - SOME of the following APA style components were NOT provided AND there were NO format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page.

7.0 pts

Near Failing - SOME of the following APA style components were NOT provided AND there were SOME format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page.

0.0 pts

Failing - SOME of the following APA style components were NOT provided AND there were MANY format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page.

10.0 pts

Total Points: 100.0

 

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