MGMT 221 Week 1 Discussion

GMT 221 Week 1 Discussion | Case Study |  Assignment Help | Embry Riddle Aeronautical University 

1.4 Case Study: Airline Competitive Advantage (PLG1)

Overview

Businesses are always striving to improve their business processes so that they might develop a competitive advantage over the other enterprises in the industry. One highly competitive marketplace is that of the commercial airline industry.

Commercial airlines, small and large, domestic and global, have all embraced implementing the modern information systems technologies that are driving the on-demand economy.

Case Study Assignment

Download and utilize the APA Style Template (DOCX) and review the Case Study Requirements section.

Select an airline such as American, Delta, Southwest, Emirate, etc., and compose a scholarly case study paper that provides details on one of the information systems that has been implemented by the company in the area of human resources, sales and marketing, customer service, reservations, maintenance, or operations. Be sure to select an information system that has resulted in the airline gaining a competitive advantage over its competitors. Touch on how the utilization of the information system has assisted the airline's management or employees in making better decisions, improving the business processes, operating more efficiently, or attracting or retaining customers.

Follow the guidelines in the Case Study Requirements section.

Your document submission is due by the posted due date. Your instructor will use the 1.4 Case Study Rubric for evaluating and grading your submission.

Save your assignment using a naming convention that includes your first and last name and the activity number (or description). Do not add punctuation or special characters.

Turnitin

Your paper will automatically be evaluated through Turnitin when you submit your assignment in this activity. Turnitin is a service that checks your work for improper citation or potential plagiarism by comparing it against a database of web pages, student papers, and articles from academic books and publications. Ensure that your work is entirely your own and that you have not plagiarized any material!

Purpose of Case Study Assignments

Case Study assignments require you to analyze real-world information systems topics and provide examples that illustrate how prominent businesses and organizations implement the theoretical concepts you are studying. Case Study assignments provide a broader, integrated, critical thinking process that helps you to expand on and clarify your understanding of the information systems topics.

Research
Be sure to conduct in-depth research on the topics and provide factual details obtained from primary sources that support the case that you are making. It is strongly recommended that you conduct research utilizing the ERAU Hunt Library.The Hunt Library contains a great amount of information on aviation and other topics. A benefit of utilizing the Hunt Library is the availability of the APA style citation/reference tool that is provided when conducting research utilizing the EAGLEsearch feature. This tool can automatically provide the proper APA style formats for citations and references.