MGT 450 Week 2 Assignment Help | Ashford University
- ashford university / MGT 450
- 07 May 2019
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MGT 450 Week 2 Assignment Help | Ashford University
Find Strategic Opportunities
Describe
Abell’s three-dimensional business-definition model and explain where it can be
utilized. Then, consider Reader’s Digest Association, publisher of Reader’s
Digest, the largest circulation magazine in the world in 1992. As famous and as
popular as its magazine and brand were at the time, the real value to the
company was the huge database of subscribers that it had (around 50 million
readers). It has used that database to sell various products such as condensed
books and other publications, videos, CDs, and so on. Using Abell’s model,
explain what other products it could send down this distribution channel which
would be amenable to mail order and that would appeal to its subscriber base.
In addition to the text, you must use at least one scholarly source. Your paper
must be two to three pages in length (excluding a cover page and reference
page) and formatted according to APA style guidelines as outlined in the
Ashford Writing Center.
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