BUSN 320 Midterm Exam Solutions

BUSN 320 Midterm Exam Solutions | American Public University System

BUSN 320 Midterm Exam Solutions

BUSN 320 Pre Essay Grade Midterm Exam

Question 1
A large global manufacturing concern such as general motors would likely use which of the following online techniques to solicit bids from suppliers?

Question 2
.org is an example of what?
Question 3
In e-commerce, the terms “customization” and “configuration” are best described by which of the following statements?
Question 4
In a few short paragraphs, please discuss the most significant barriers or potential risks you see to the continued growth of e-commerce(please be as specific as possible).

Question 5
TCP/IP is best described by which of the following statements?
Question 6
A website like PetSmart might best be described by which of these descriptors ?
Question 7
One of the most important reasons e- commerce firms focus on partnerships is best described by which of the following statements?
Question 8
Please list the top ten ideas or concepts you learned in the first half of this course (use bullets, or as I prefer to say “headlines”, to keep this short, but please be specific)
Question 9
According to our text, the four primary categories of e-commerce include all the following EXCEPT:
Question 10
The seven step market opportunity analysis framework discussed in the text, which begins with a ten defying unmet and or underserved customer needs, is best described by which of the following statements?
Question 11
the advertising revenue model used by Google uses which of the following programs to generate most of its revenue?
Question 12
A value cluster includes which of the following components ?

Question 13
The four critical forces that form the context of strategy formulation in e-commerce include all of the following EXCEPT:
Question 14
Sites like myspace or facebook could best be said to focus on which of the 7C’s?

Question 15
An affiliate program is often characterized by which of the following?
Question 16
Competitive advantage is thought to derive primarily from which of the following?

Question 17
click through rates for interstitials verses banner ads are best described by which statement below?
Question 18
Customer product evaluations posted on a website by the customers themselves or by a trusted intermediary might be considered an example of what?
Question 19
Customization is synonymous with which of these terms?
Question 20
The relationship between the world wide web and the internet is best described by which of the following statements?