AET 552 Week 3 Individual Assignment Marketing Strategies

AET 552 Week 3 Individual Assignment Marketing Strategies | University Of Phoenix 

AET 552 Week 3 Individual Assignment Marketing Strategies

Choose one of the following options to complete this week's assignment.

Option 1

Write a 700- to 1,050-word paper that evaluates and contrasts the marketing strategies of three organizations in the same industry. 

Evaluate the effect that segmentation, differentiation, and positioning have on the marketing strategy of the three organizations.

Answer the following questions:

What is the value proposition of each organization?

Are the organizations meeting customer expectations and delivering on their promise?

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Option 2

Write a 700- to 1,050-word paper that evaluates and contrasts the marketing strategies of two adult learning programs. Include the following:

Evaluate the effect that segmentation, differentiation, and positioning have on the marketing strategy of each learning program.

Answer the following questions:

What is the value proposition of each learning program?

In what ways do the learning programs meet or fall short of customer expectations and deliver or fail to deliver on their promise?

What are the tools used to evaluate the success of learning programs in meeting customer needs?

Format your paper consistent with APA guidelines.