WEB 437 ENTIRE COURSE

WEB 437 ENTIRE COURSE | University Of Phoenix

WEB 437 ENTIRE COURSE
 
 
 
 
WEB 437 WEEK 1
WEB 437 Week 1 Individual Assignment E-Commerce Techniques
Write a 350-700 word paper that addresses the following:
Compare some popular e-commerce competitors such as Ebay, Amazon, or another of your choice.
Identify some of the common e-commerce techniques used to attract and retain consumers.
What are some of the techniques used?
Are they all fully functional in terms of usability and meeting consumer needs? 
Click the Assignment Files tab to submit your assignment.
 
WEB 437 Week 1 Individual Assignment E-Commerce Website Evaluation and Recommendation Presentation
 
Select a poorly designed e-commerce website.
Obtain faculty approval for the e-commerce site you choose.
Evaluate your e-commerce site based on the design problems you are able to identify.
Recommend enhancements based on your evaluation.
Create a 5- to 7-slide Microsoft® PowerPoint® presentation that notes the design flaws along with recommendations to correct these flaws.
Use visuals to enhance your presentation.
You can press Ctrl + Prt Scr to take screenshots of any screens where design flaws are visible and then use image editing software (available on your PC or within the Toolwire Virtual Desktop) to annotate the visual, where appropriate.
 
 
 
WEB 437 WEEK 2
WEB 437 Week 2 Individual Assignment E-Commerce Enhancements
 
Develop a prototype that exhibits improved functionality for the e-commerce site you selected in Week 1. You can create a prototype either using Adobe® Dreamweaver® software or another tool.
Write a 2-page memo explaining how the e-commerce site you are creating meets the user requirements to compete in its market. Include the prototype of the e-commerce site.
 
 
 
 
WEB 437 WEEK 3
 
WEB 437 Week 3 Individual Assignment Databases and E-Commerce
 
Write a 350 word paper addressing the following:
How are databases typically used when using an API?
Why is database connectivity so important in e-commerce?
Click the Assignment Files tab to submit your assignment.
 
WEB 437 Week 3 Individual Assignment Database Functionality
Build database functionality into your e-commerce site.
You may use such online tools as osCommerce®, nopCommerce®, or Joomla® to interface between your website and the database functionality you will build. 
Create a database of your choosing using Microsoft® SQL Server® or MySQL® software, a Microsoft® Access database, or other tools of your choosing.
Consider the following website database requirements:
Obtain price data from the data base.
Update product quantity.
Update orders.
Update customer information.
Submit a ZIP file containing your database and website.
 
 
 
WEB 437 WEEK 4
WEB 437 Week 4 Individual Assignment Using Analytics
 
Use the website you selected in Week 1.
Create a Google account if you do not already have one.
List data about your audience that is both real and hypothetical.
Use the Google Analytics™ web analytics service or another analytics tool.
What are the specific data fields in your chosen web analytics service that can help customize your website marketing and build customer trust?
Customize your site to increase customer trust based on the following:
Locale information
Browser information
Security settings
Time spent on the website
E-commerce and standard site browsing information
Create and include all of the following in your chosen website.
An example of a clientside multimedia tool or other nontraditional e-marketing technique
A JScript® or jQuery social media plugin
An established affiliate program
 
 
WEB 437 WEEK 5
 
WEB 437 Week 5 Individual Assignment SEO Documents
 
Search for and review Googles' Search Engine Optimization (SEO) document.
 
Write a 350 word paper that includes:
Explain which search engine optimization (SEO) technique would you have the most trouble implementing? Why?
Click the Assignment Files tab to submit your assignment
 
 
WEB 437 Week 5  Learning Team Assignment E-Business Plan
 
Merge all sections of the E-Business Plan and submit them to your facilitator