WEB 435 ENTIRE COURSE

WEB 435 ENTIRE COURSE | University Of Phoenix 

WEB 435 ENTIRE COURSE
 
 
WEB 435 Week 1 Individual Assignment E-Commerce Security Network Diagram
 
Select an e-commerce website or Kudler Fine Foods.
 
Create a network diagram using the Microsoft® Visio® program or another tool that clearly establishes the security level of your chosen site.   The diagram is pasted into your word document, which also contain the answers to the following questions:
 
What resources do you have?
What security level did you decided on?
What encryption model did you decide on?
What software is needed?
 
Hints: The diagram should show the websites components, such as login/authentication/checkout/payment system connection, show how the data flow through them.  You can highlight on the diagram or in the description to address the questions in the requirements.  The diagram can show what website currently has and what it should have to have better security, which can be done in a different color for an example. Other items can be included include the components that websites uses at the infrastructure level such as firewall, centralized logging and etc. which are also used to support security.
 
Describe how your choices on security issues compare with trends in e-commerce security.
 
Explain how the website handles the following:
 
Authentication
Encryption
Key management
Phishing
 
 
 
WEB 435 Week 1 DQS 
 
DQ 1
 
Does the size of an organization affect the level of security it needs to meet its security requirements? Why or why not? 
 
 
 
DQ 2
 
Share your thoughts on how to increase the trustworthiness of a website.  Please state your opinion and the supporting reasons.
 
 
WEB 435 Week 2 Individual Assignment E-Marketing and Consumer Trust
 
The website you are diagramming and creating security needs for will be unique to your e-commerce marketing needs.
 
Use the chosen website or Kudler Fine Foods from Week One.
 
In a Word document, provide answers to the following items, and include the necessary screen captures, URLs and codes as needed to support your illustration.
 
Create a Google account.
 
List data about your audience that is both real and hypothetical.
 
Use the Google Analytics™ web analytics service or another analytics tool.
 
What are the specific data fields in your chosen web analytics service that can help customize your website marketing and build customer trust?
 
Customize your site to increase customer trust based on the following:
 
Locale information
Browser information
Security settings
Time spent on the website
E-commerce and standard site browsing information
 
Create and include all of the following in either Kudler Fine Foods or your chosen website.
 
An example of a client side multimedia tool or other nontraditional e-marketing technique
A JScript® or jQuery social media plug-in
An established affiliate program
 
 
 
 
WEB 435 Week 2 Learning Team Assignment Building Customer Trust
 
Choose one of the following options to complete this assignment:
 
Option 1: Online Marketing Storefront
 
Create an online storefront and, as a team, talk about how to establish customer trust.
Write a 2-page group explanation of how your online marketing storefront establishes customer trust. 
 
Option 2: Customer Trust and Nontraditional E-Marketing
 
Download team members’ e-commerce websites.
Discuss the methods analytics and e-marketing used.
Write a 2-page group explanation of how your team members’ sites establish customer trust. 
 
 
WEB 435 Week 2 DQS 
 
DQ 1
 
Write a 200- to 300-word short-answer response to the following:
 
Complete the “Marketing Essentials: Introduction to Marketing” tutorial located on the SkillSoft® website.
 
What did you learn? What did you think was most valuable
 
DQ 2
 
Write a 200- to 300-word short-answer response to the following:
 
Describe your purchasing habits and why you tend to purchase products from one e-commerce website rather than another?
What do you think differentiates your purchasing habits?Are they all fully functional in terms of usability and consumer needs?
 
 
WEB 435 Week 3 Individual Assignment Mobile Device Application
 
Complete the “Working with Forms, the Canvas, and Media in HTML5” tutorial located on the SkillSoft® website.
 
Create an HTML 5 code for your chosen website for your intended customers.
 
Build an application using an Adobe® PhoneGap™ (Apache Cordova™) mobile application toolkit. Your program should do the following:
 
Access mobile information as part of the functionality of the application.
Change the design so it will display with the best functionality for a mobile touch screen.
 
 
 
WEB 435 Week 3 Learning Team Assignment Justification Memo
 
 
Choose the best mobile application from your fellow team members. 
 
Write a 1-page justification memo that explains your choice.
 
As an advanced option, set up a mobile application that interacts with a database.
 
 
WEB 435 Week 3 DQS 
 
DQ 1
 
Write a 200- to 300-word short-answer response to the following:
 
What are your favorite mobile applications related to m-commerce? What makes it useful? What mobile information does the application access?
 
DQ 2
 
Write a 200- to 300-word short-answer response to the following:
 
Find an application programming interface (API) that could be useful for your mobile application. What makes it useful? How could it be applicable to your website? 
 
 
WEB 435 Week 4 Individual Assignment Business to Business E-Marketing
 
In a Word document, provide answers to the following items, and include the necessary screen captures, URLs and codes as needed to support your illustration.
           
Look at team members’ websites.
 
Identify opportunities for business to business marketing.
 
Set up an affiliate program on your own website. Discuss how to set it up and under what terms.
 
Create a referral link to the other team members’ sites.
 
Establish an account with a business to business collaborative website (Technorati or another similar website).
 
Use the social tools available to e-market your own website.
 
Create a banner, graphic, or icon for your affiliate program on your website.
 
 
 
WEB 435 Week 4 Learning Team Assignment Business to Business Social Tools
 
In a Word document, provide answers to the following items, and include the necessary screen captures, URLs and codes as needed to support your illustration.
 
Part 1: E-Commerce Web Ratings
 
Include a rating system for each team members’ e-commerce website.
 
Use Yelp or some other social tool to generate the code for your website for ratings.
 
Part 2: Team E-Commerce Questions
 
Write a 1-page response to the following questions regarding each team members’ website.
 
What are the benefits and drawbacks of the affiliate programs?
How is business to business link farming helpful as a social marketing tool? 
 
WEB 435 Week 4 DQS 
 
DQ 1
 
Write a 200- to 300-word short-answer response to the following:
 
What are the effects of poor ratings on business to business commerce? How can poor ratings be addressed?
 
 
DQ 2
 
Write a 200- to 300-word short-answer response to the following:
 
What are examples of successful business to business collaboration you have personally experienced? What opportunities would their be for using social tools in those examples?
 
 
 
WEB 435 Week 5 Learning Team Assignment CRM in E-Commerce
 
Part 1: Customer Service Tools and Procedures
 
Choose the best e-commerce site from your team.
 
Create an outline of customer service tools and procedures.
 
Write a 2-page description that provides detail of the outline and explains how they integrate with the new e-commerce site and the proposed customer relationship management (CRM) system.
 
Plan the development and integration of the customer service tools and procedures.
 
Service tools
 
Would you develop custom tools or use a commercial off-the-shelf system?
What is your justification?
What is your risk analysis?
 
Procedures
 
Would you use the waterfall model of the software development life cycle, scrum, or a different model? Why or why not?
 
Part 2: Customer Service Role Play
 
Create a customer service interaction role play, using a script, based on one of the following:
 
Angry customer
Usability of an e-commerce site
 
Customer confused by a technical error
Problem with website security
Problem with website navigation
 
Choose one of the formats below to submit your script:
 
Phone script
E-mail script
Interpersonal script
Video
Microsoft® PowerPoint® presentation
 
 
 
WEB 435 Week 5 DQS 
 
DQ 1
 
Write a 200- to 300-word short-answer response to the following:
 
What professional organizations might you join and what websites might you visit that would provide insight into a career that includes responsibility for web development? Explain your choices.
 
 
DQ 2
 
Write a 200- to 300-word short-answer response to the following:
 
Complete the “Customer-focused Interaction” tutorial located on the SkillSoft® website.
 
What did you learn? What did you think was most valuable?