WEB 435 Week 2 Individual Assignment E-Marketing and Consumer Trust | University of Phoenix

WEB 435 Week 2 Individual Assignment E-Marketing and Consumer Trust | University of Phoenix 

WEB 435 Week 2 Individual Assignment E-Marketing and Consumer Trust
 
The website you are diagramming and creating security needs for will be unique to your e-commerce marketing needs.
 
Use the chosen website or Kudler Fine Foods from Week One.
 
In a Word document, provide answers to the following items, and include the necessary screen captures, URLs and codes as needed to support your illustration.
 
Create a Google account.
 
List data about your audience that is both real and hypothetical.
 
Use the Google Analytics™ web analytics service or another analytics tool.
 
What are the specific data fields in your chosen web analytics service that can help customize your website marketing and build customer trust?
 
Customize your site to increase customer trust based on the following:
 
Locale information
Browser information
Security settings
Time spent on the website
E-commerce and standard site browsing information
 
Create and include all of the following in either Kudler Fine Foods or your chosen website.
 
An example of a client side multimedia tool or other nontraditional e-marketing technique
A JScript® or jQuery social media plug-in
An established affiliate program  

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