WEB 434 ENTIRE COURSE

WEB 434 ENTIRE COURSE | University of Phoenix 

WEB 434 ENTIRE COURSE
 
 
WEB 434 Week 1 Individual Assignment E-Commerce Website Evaluation Report
 
Select a poorly-designed e-commerce website.
 
Obtain faculty approval for the e-commerce site you choose.
 
Evaluate your e-commerce site based on the design problems you are able to identify.
 
Write a 2-page report that explains where and how it can be improved based on the following:
 
Alt tags (search engine optimization)
Image names (search engine optimization)
Meta tags (search engine optimization)
W3C compliance
Browser compatibility
 
Address the following in your report:
 
What e-business model are they using?
What would your basic goals be if you were to redesign this e-commerce website?
 
Submit your 2-page E-Commerce Website Evaluation Report.
 
 
WEB 434 Week 1 DQS 
 
DQ 1
 
Write a 200- to 300-word short-answer response to the following:
 
Explain the advantages and disadvantages of commercial off the shelf (COTS) software as apposed to custom engineered software. Does it make sense to use these tools or create your own for the e-commerce site you researched? Why or why not?
 
 
DQ 2
 
Write a 200- to 300-word short-answer response to the following:
 
What is the purpose of Web accessibility standards? What role does the W3C play in developing the standards? 
 
WEB 434 Week 2 Individual Assignment Usability Functions and Consumer Needs
 
Review the Service Request SR-kf-016, E-Commerce Site on the student website.
 
Use the chosen website from Week One or Kudler Fine Foods in the Virtual Organizations.
 
Analyze the marketing and advertising of other competitor’s use on their e-commerce sites.
 
Identify any additional usability and design problems on your chosen e-commerce site or Kudler Fine Foods. 
 
Develop a prototype from code that exhibits improved functionality for your e-commerce site. You can create a prototype either using Dreamweaver® software or another tool.
 
If you are using Kudler Fine Foods you will find CSS files, templates, and context as part of the Service Request.
 
Write a 2-page memo explaining how the e-commerce site or Kudler Fine Foods website you are creating meets the user requirements to compete in its market. Include the prototype of the e-commerce site
 
 
WEB 434 Week 2 Learning Team Assignment Usability Testing
 
Conduct a usability test for one team member's websites. Use other friends or family to test the usability of your website in addition to team members.
 
Submit a 2-page team summary of the usability results for the team’s chosen e-commerce site.
 
 
WEB 434 Week 2 DQS 
 
DQ 1
 
Write a 200- to 300-word short-answer response to the following:
 
Create and distribute a survey to your team.
Summarize information obtained about the audience for your e-commerce site. How can the website be updated and changed to meet the requirements of the user base?
 
 
DQ 2
 
Write a 200- to 300-word short-answer response to the following:
 
Compare some popular e-commerce competitors such as Ebay, Amazon, etc. of your choice.
Identify some of the common e-commerce marketing and advertising practices used. 
 
What are some of these common practices?
Are they all fully functional in terms of usability and consumer needs?
 
 
WEB 434 Week 3 Individual Assignment E-Commerce Enhancements
 
Review the Service Request SR-kf-016, E-Commerce Site on the student website.
 
Evaluate issues concerning marketing conditions, process, design, and personal targeting with competitor websites.
 
Use the results of the Audience Survey Supporting Activity you completed in Week Two.
 
Create or enhance the design and layout page based on the usability test results obtained by the team for Kudler Fine Foods or your e-commerce website in Week Two.
 
Build improved functionality for your e-commerce site using Dreamweaver® software, Adobe® Photoshop® software, or other tools of your choosing.
Add any additional drop-down menus or other usability functions that support marketing or meet consumer needs.
 
Write a 2-page memo discussing your changes along with an evaluation of different purchasing methods, justifying which method would best fit your e-commerce site for the next week.
 
Submit your new enhanced e-commerce website and 2-page memo to your instructor.
 
 
WEB 434 Week 3 Learning Team Assignment Design Critique
 
Evaluate the different design, layout, and purchasing methods from your team members’ e-commerce website enhancements.
 
Select the e-commerce site from your team members that has the best overall design, functionality, and purchase method.
 
Submit a 2-page memo justifying the team selection to your instructor.
 
 
WEB 434 Week 3 DQS 
 
DQ 1
 
Write a 200- to 300-word short-answer response to the following:
 
Identify traditional e-commerce shopping cart functions. List three of these functions and explain why they are important.   
 
DQ 2
 
Write a 200- to 300-word short-answer response to the following:
 
Select a favorite shopping cart model or e-commerce site. Why is your selection better than the alternatives? Defend your answer.
 
WEB 434 Week 4 Individual Assignment Database Functionality

 
Review the Service Request SR-kf-016, E-Commerce Site on the student website.
 
Build database functionality into your e-commerce site.
 
You may use tools such as osCommerce®, nopCommerce® or Joomla® to interface between your web site and the database functionality you will build. You may find the links to download osCommerce®, nopCommerce® on your student web page.
 
Create a database of your choosing using Microsoft® SQL Server® or MySQL® software, a Microsoft® Access database, or other tools of your choosing.
 
If you are using Kudler Fine Foods you may use the provided Excel®  file from the Service Request.
 
Consider the following website database requirements:
 
Obtain price data from the data base.
Update product quantity.
Update orders.
Update customer information.
 
Submit a ZIP file containing your database and website.
 
 
WEB 434 Week 4 Learning Team Assignment Web-Based Supply Chain
 
Work out web based-supply chain approaches as a team.
 
Create a flow chart depicting the supply chain for your e-commerce website. Show how your supply chain is managed electronically and how you manage the risks.
 
Compare each member’s supply chain management approach in a 2-page memo. Look at how each team member handled the upstream, internal, and downstream supply chain aspect of their website.
 
Submit a compilation of the group's flow charts and comparisons
 
 
WEB 434 Week 4 DQS 
 
DQ 1
 
Write a 200- to 300-word short-answer response to the following:
 
What are the differences between Customer Relationship Management (CRM) software and E-SCM (e-Supply Chain Management) software?   
 
 
DQ 2
 
Write a 200- to 300-word short-answer response to the following:
 
Why is database connectivity so important in e-commerce?
 
 
 
WEB 434 Week 5 Learning Team Assignment Final E-Commerce Website
 
Resources: Teams’ e-commerce websites
 
Select the best overall site from your team.
 
Add the following functionality to your chosen e-commerce site:
 
Shipping rates
CSS styling: logo, color, and font
Search Engine Optimization: adding tags and SEO
Website analytics: Google Analytics™ web analytics service or any other free, open-source analytics tools
 
Submit the final team website.
 
 
WEB 434 Week 5 DQS 
 
DQ 1
 
Write a 200- to 300-word short-answer response to the following:
 
Consider your favorite website. Is the use of branding on the site effective? Why or why not?
What is the importance of consistency in branding for organizations?
What must a company have in order to establish brand identity? 
 
DQ 2
 
Write a 200- to 300-word short-answer response to the following:
 
What are the three critical practices to achieve search engine optimization (SEO)?