PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis | University Of Phoenix

PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis | University Of Phoenix 

PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis
 
Locate at least two peer-reviewed articles concerning consumer psychology, using the University Library, the Internet, or other resources (You may not use Wikipedia as an article).
 
Prepare a 750- to 1,050-word paper in which you analyze your articles. Address the following:
 
Define consumer psychology utilizing the definitions and/or terminology identified in the articles (and citing the articles appropriately).
 
Describe the psychological concepts discussed and their importance in developing a successful marketing communication message.
 
Utilize your articles to explain the relationship between consumer psychology and marketing communications  

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