MKT 571 Week 2 Individual Assignment New Product Launch Marketing Plan, Part I | University of Phoenix
- University of Phoenix / MKT 571
- 09 Feb 2019
- Price: $17
- Other / Other
MKT 571 Week 2 Individual Assignment New Product Launch Marketing Plan, Part I | University of Phoenix
MKT 571 Week 2 Individual Assignment New Product Launch Marketing Plan, Part I
Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international).
Include the following components for both markets:
Market needs
Market growth
A brief SWOT Analysis
Potential competition
Product offering and product definition
Product identification
Justification for your choice of product
A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers
Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.
USA 
India