MKT 441 ENTIRE COURSE | University Of Phoenix
- University of Phoenix / MKT 441
- 09 Feb 2019
- Price: $45
- Other / Other
MKT 441 ENTIRE COURSE | University Of Phoenix
MKT 441 ENTIRE COURSE
MKT 441 Week 1 Individual Assignment The Importance of Market Research
Select an organization with which you are familiar.
Writea 700- to 1,050-word paper in which you describe the importance of marketing research to your selected organization’s management team. In your paper, address the following:
Define market research.
If your selected organization uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the organization.
If your selected organization does not currently use marketing research, describe the different types of marketing research that would be beneficial to the organization.
Format your paper consistent with APA guidelines.
MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis
Writea 1,050- to 1,400-word case study analysis of the Sperry/MacLennan Architects and Planners case. Address the following in your analysis:Describe the situation discussed in the case.
Identify the key issues for the organization in your selected case.
Discuss possible ways the organization might address these issues.
Based on your analysis of the case, explain the value of market research in the global community.
Format your paper consistent with APA guidelines.
MKT 441 Week 2 Learning Team Assignment Market Research Implementation Plan: Problem Identification and Project Outline
Select an organization with which you are familiar. This organization is the basis for your Market Research Implementation Plan.
Select a scenario from the following list:
An organization is planning to introduce a new product or service in another country.
An organization is considering introducing a new product or service.
An organization is considering launching a new business unit.
An organization is considering pursuing a new geographical market.
An organization is considering adjusting the pricing of an existing product or service.
An organization is considering enhancing an existing product or service to meet expanding customer needs.
An organization wants to evaluate its perceived customer service.
Write a 700- to 1,050-word detailed outline of your Market Research Implementation Plan in which you address the following:
Write an introduction describing your selected organization and scenario.
Based on your selected scenario, identify the detailed areas in which market research is needed, such as population, target market, and per capita, and describe their importance to the organization in the selected scenario.
Develop an outline with headings and a brief paragraph for each of the sections you anticipate having in your final Market Research Implementation Plan. You may decide to change these sections in future weeks.
Format your paper consistent with APA guidelines.
MKT 441 Week 3 Individual Assignment Marketing Research Tools Paper
Format your paper consistent with APA guidelines.
MKT 441 Week 3 Learning Team Assignment Market Research Implementation Plan: Research Tools Paper
Write a 750- to 1,050-word paper in which you examine the applicability of different marketing research tools to the scenario you selected for your Market Research Implementation Plan: Problem Identification and Project Outline. Address the following in your paper:Select four different research tools.
Compare and contrast your selected research tools.
Analyze the applicability of your selected research tools to your selected scenario. Which tool is the most applicable? Which tool is the least applicable?
Format your paper consistent with APA guidelines.
MKT 441 Week 4 Individual Assignment Measurement Scales Paper
Select four types of measurement scales from the following list:Nominal
Ordinal
Interval
Ratio
Unidimensional
Multidimensional
Write a 700- to 1,050-word paper in which you describe each one of your selected measurement scales and how you might use them in a questionnaire.
Format your paper consistent with APA guidelines.
MKT 441 Week 4 Learning Team Assignment Market Research Implementation Plan: Final Paper and Presentation
Writea 1,750- to 2,100-word Market Research Implementation Plan based on the scenario you selected in Learning Team Meeting One. Address the following in your plan:
Conduct market research concerning the selected scenario using secondary market research resources.
Locate an online resource. Identify the secondary research data from this resource that applies to your selected scenario and incorporate it into your Marketing Research Implementation Plan.
Select two of the four market research tools you analyzed in your Research Tools Paper and develop at least two survey instruments, such as semantic differential, Likert Scale, and questionnaire, based on these tools. Recommend sampling procedures for the implementation of the survey instruments.
Prepare a 12- to 15-slide Microsoft® PowerPoint® presentation, with speaker’s notes, illustrating your Market Research Implementation Plan: Final Paper.
Format your paper and presentation consistent with APA guidelines.
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