CGD 218 Week 4 Discussion 1 A++

CGD 218 Week 4 Discussion 1 As stated in your textbook, “branding is equated with everything from creative strategy to logotype design. It is said to exist through sophisticated color palettes, product packaging and service trademarks. Some marketers insist that branding is corporate image. Others align it with cohesive marketing communications, positioning, slogans or taglines.” 
For this discussion, create a mood board for the company Mary Kay Inc. that visually conveys its brand identity. Your mood board should include images of at least four of the elements (e.g., logo, color palettes, product packaging, slogans or taglines) described in the quote above. 
Your mood board can be created through Microsoft Word, PowerPoint, or Adobe Photoshop (converted to PDF). Describe the elements you included in your mood board, and explain how each one contributes to the overall brand identity for the Mary Kay Inc. company.

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