COM 120 WEEK 7 QUIZ

COM 120 WEEK 7 QUIZ
1	When asked to deliver a speech for which you are allowed to decide the purpose, you should assess how the
a.   audience and occasion create opportunities or constraints.
b.   specific purpose creates opportunities or constraints.
c.   topic creates opportunities or constraints.
d.   thesis and main ideas create opportunities or constraints.
e.   speaker and speech create opportunities or constraints.
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2.	The process of deciding how a speech can best achieve its purpose is called:
a.   strategic planning.
b.   agenda setting.
c.   strengthening the purpose.
d.   inducing reinforcement.
e.   converting the audience.
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3.	What strategies are most appropriate for a speech aimed at helping listeners learn how to conduct efficient Internet searches?
a.   Informative
b.   Persuasive
c.   Entertaining
d.   Forensic
e.   Instructional
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4.	Informative strategies ask listeners to:
a.   change their understanding of a subject.
b.   believe what the speaker believes about a topic.
c.   take some action on an issue.
d.   tell others what they have learned about a subject.
e.   be quiet, sit still, and listen.
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5.	Which of the following goals relies heavily on informative and persuasive strategies, as well as entertaining strategies?
a.   Providing new perspective
b.   Creating a positive or negative feeling
c.   Creating a utopian vision
d.   Agenda setting
e.   Providing new ideas
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6.	Which two speech purposes rely primarily on informative strategies?
a.   Agenda setting and providing new information or perspective
b.   Strengthening commitment and weakening commitment
c.   Describing and explaining
d.   Converting and inducing action
e.   Creating positive and negative feelings
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7.	Moving listeners from a broad understanding of an issue to a more detailed awareness achieves the goal of:
a.   agenda setting.
b.   creating a positive feeling.
c.   providing new information or perspective.
d.   creating a negative feeling.
e.   strengthening commitment.
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8.	__________ is an informative strategy designed to clarify a term or concept that is vague or troublesome.
a.   Defining
b.   Refining
c.   Reporting
d.   Explaining
e.   Describing
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9.	Speeches relying on the strategy of reporting almost always use which organizational pattern?
a.   Topical
b.   Chronological
c.   Spatial
d.   Cause-effect
e.   Problem-solution
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10.	Which of the following examples best demonstrates the information strategy of reporting?
a.   The speaker tells the audience about the events surrounding a political debate on campus.
b.   The speaker shows the audience how to practice Tai Chi.
c.   The speaker clarifies the similarities and differences between censorship and rating systems.
d.   The speaker clarifies the concept of affirmative action.
e.   The speaker provides vivid details of the patriotic actions of the soldiers who fought the Battle of the Bulge.
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11.	The informative strategy of __________ goes beyond reporting, providing listeners with a deeper understanding of events, people, policies, or processes.
a.   describing
b.   defining
c.   demonstrating
d.   explaining
e.   detailing
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12.	When it is not enough to define or explain, and you need for the audience to see the process for themselves, you should use the strategy of:
a.   explaining.
b.   describing.
c.   demonstrating.
d.   comparing.
e.   complaining.
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13.	The informative speech strategy which focuses on clarifying similarities and differences is:
a.   defining.
b.   explaining.
c.   distinguishing.
d.   comparing.
e.   describing.
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14.	Forgetting curve refers to:
a.   how listeners' opinions change from positive to negative.
b.   how easy it is for speakers to forget parts of their memorized speeches.
c.   the relationship between what listeners understand and what they remember.
d.   the rate at which information is forgotten over time.
e.   the relationship between memory, primacy, and recency.
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15.	Explicit references to the audience, inclusive language, and a clear organizational pattern are all strategies for encouraging:
a.   decorum.
b.   resonance.
c.   commitment.
d.   reinforcement.
e.   coherence.
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16.	Which of the following is NOT one of the goals of persuasion?
a.   To influence what listeners will think about
b.   To move people from belief to action
c.   To move people from one belief to another
d.   To cause listeners to change their minds
e.   To increase listeners' understanding of the topic
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17.	Which of the following is considered an ethical strategy for persuasion?
a.   Claiming that an issue is more urgent than it actually is
b.   Withholding information or arguments that don't support your point
c.   "Loading the deck" so as to give the illusion of choice to the listeners
d.   Using unsound appeals
e.   Moving from education to commitment
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18.	When you know that your audience already agrees with you, you should use the persuasive strategy of:
a.   conversion.
b.   strengthening commitment.
c.   refutation.
d.   weakening commitment.
e.   ingratiation.
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19.	A hostile audience is best persuaded through use of which persuasive strategy?
a.   Strengthening commitment
b.   Conversion
c.   Weakening commitment
d.   Inducing specific action
e.   Coercive action
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20.	When a speaker aims to reverse audience beliefs, they should use the __________ strategy.
a.   weakening commitment
b.   strengthening commitment
c.   conversion
d.   manipulation
e.   advocacy
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21.	The most basic theory of __________ is that people seek to attain pleasure and avoid pain.
a.   motivation
b.   needs
c.   resonance
d.   persuasion
e.   deliberation
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22.	According to the Elaboration Likelihood Model, listeners who elaborate more will be more persuaded by:
a.   shortcuts that simplify their thinking about the topic.
b.   evidence and arguments that support the speaker's thesis.
c.   the speaker's positive ethos.
d.   extended narratives that support the speaker's position.
e.   elaborate metaphors that appeal to the listener's emotions.
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23.	According to the Elaboration Likelihood Model, listeners are less likely to elaborate because they:
a.   engage in critical thinking.
b.   depend on intuitive judgments.
c.   depend on systematic thinking about the message.
d.   depend on systematic thinking about the topic.
e.   rely on careful assessments of arguments.
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24.	Compartmentalization is a:
a.   persuasive technique in which the speaker connects his or her arguments in a mental box.
b.   persuasive technique where the speaker separates his or her arguments into separate categories.
c.   resistance technique where the listener separates the speaker from his or her argument.
d.   reasoning fallacy involving an inability to think outside the box.
e.   resistance technique in which the listener keeps conflicting ideas in separate mental boxes.
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25.	Selective influence can be prompted by which two conditions?
a.   Compartmentalization and belittling
b.   Boomerang effect and polysemy
c.   Consciousness raising and refutation
d.   Ethos and pathos
e.   Resonance and decorum
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26.	Sometimes listeners are willing to accept the general truth of an argument but they resist being persuaded by refusing to accept that the argument applies to them specifically. In this case they are using a resistance technique called:
a.   compartmentalization.
b.   delusion.
c.   dismissal.
d.   the boomerang effect.
e.   belittling the source.
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27.	The boomerang effect occurs when:
a.   listeners are overwhelmed by a compelling argument and feel inadequate to bring about change.
b.   speakers use evidence which contradicts their own arguments.
c.   listeners give positive feedback to a speaker about the effectiveness of the persuasive appeal.
d.   speakers use circular arguments which are not well supported by the evidence.
e.   listeners give negative feedback to a speaker about the effectiveness of the persuasive appeal.
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28.	When the speaker attempts to disprove or dispute arguments or appeals made by others, the goal is:
a.   refutation.
b.   conversion.
c.   conviction.
d.   denial.
e.   dismissal.
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29.	Identification is important to persuasion because:
a.   audiences respond more favorably to a speaker they know and can identify.
b.   audiences are more likely to be persuaded when they can identify the speaker's conclusions.
c.   when audiences can identify the structure of the speech they tend to agree with the speaker's conclusion.
d.   audiences respond more favorably when they identify with the speaker based on some common bonds.
e.   when audiences identify the topic, the thesis, and the main points, they are more likely to be persuaded.
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30.	Which of the following is NOT one of the four-stages in a typical problem-solution speech?
a.   Propose a solution
b.   Argue for the solution
c.   Describe the situation
d.   Evaluate the situation as a problem
e.   Set the agenda