BSA 502 Week 2 Assignment Help -2 | University Of Phoenix
- University of Phoenix / BSA 502
- 22 Oct 2018
- Price: $8
- Other / Other
BSA 502 Week 2 Assignment Help -2 | University Of Phoenix
Week 2 Individual: Company Paper: Sales and
Marketing
Review the chosen company's Mission,
Vision, Strategy, and Business Operations.
Evaluate Sales, Marketing, and Advertising
Processes and Systems of your chosen company.
Identify at least three strategic
marketing/advertising initiatives and objectives.
Identify the organization's existing Sales,
Marketing, and Advertising systems.
Based upon your analysis, recommend needed
systems or changes to existing systems.
Explain potential technology solutions to
specifically support the Customer Relationship Management (CRM), customer
contests, loyalty points programs, purchase tracking, bench-marking of internal
versus external service processes, and management of inventory and related
costs.
Use Microsoft® Excel® to create a
Sales and Marketing Systems chart based upon the Sales and Marketing Systems
template. The chart should include the
following technology solutions, customer contests, loyalty points programs,
purchase tracking, bench-marking of internal versus external service processes,
and management of inventory and related costs. In addition, the chart
should contain a list of existing systems that support these solutions and a
list of recommended systems that the company needs.
Write a 1- to 2-page paper that
recommends the needed systems or changes to existing systems.
Include concepts such as using consumer
databases and new customer relationship management systems.
Approach the task as if you were the
company's IT director making recommendations to support these various programs.
Note: This paper and chart are part of the preparation for
the Company Paper due in Week Six.
Submit your assignment.