CRJ 630 Week 5 Discussion 1 | Assignment Help | Ashford University
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- 18 Oct 2018
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CRJ 630 Week 5 Discussion 1 | Assignment Help | Ashford University
Branding |
Prior to beginning work on this
discussion, read Chapter 9 from your text as well as the Bain (2014), Bryant
(1998), and Freeman (2001) articles.
Most Americans are familiar with the
concept of branding. We are all aware of logos, brand names, and symbols that
identify specific brands of goods such as athletic shoes, soft drinks, video
games, or magazines. Branding has become a multimillion dollar industry as an
increasing number of organizations and public entities strive to align
themselves strategically with a readily identifiable brand.
The concept of branding is also very
important for law enforcement and correctional agencies. Agencies within
criminal justice exist within a marketplace that is highly monopolistic. In the
United States, there are no other agencies obligated to protect and serve the
public other than local, state, or federal law enforcement organizations. There
is no market for competition for the services provided by law enforcement.
However, within the field of
corrections, the situation is somewhat different. Private prisons strive to
offer better, more secure services and facilities at lower rates than public prisons.
The correctional marketplace lacks the monopolistic nature found within the
field of law enforcement.
Examine the concept of branding as it
applies to law enforcement and correctional agencies. In your initial
discussion post, you must address the following:
·
Explain the basic elements of public finance and how the idea of
branding can be an important aspect of budgeting for law enforcement and
corrections agencies.
·
Explain the basics of budget management and preparation in law
enforcement and correctional organizations and how branding would fit into
their finance scheme.
·
Evaluate the financial constraints that arise in budgeting and finance
within the fields of law enforcement and corrections and how branding might be
an important facet of those.