JWI 575 Week 8 Assignment Help

JWI 575 Week 8 Assignment Help | Strayer University 

Assignment 3A: Intrapreneurship – Creating a Product Line within an Existing Organization

Creating a new business or product line within an existing organization is challenging. Look within your current work organization (or one of interest to you) and, taking on the role of an intrapreneur,consider the launch of a new product line. Determine if the product line will be integrated into the existing organization’s legal structure or created as a new entity ( joint venture, subsidiary, etc.).

Describe the product or service offering, customer base, competition, management structure,cultural impact on the current organization, and financial support needed to launch the new product line.

For this assignment evaluation write a 5-7 page paper and address the following topics:

1. Describe the Product or Service offering. Include such aspects as:

a. Current market and industry.

b. Current product offerings.

c. Proposed product offering and market .

2. Describe the Customer base.

a. Who are the current customers?

b. Will the new product line be offered to existing customers, new customers, or a

combination of both?

3. Describe the Competition.

a. Who are the main competitors for the new product line? Are they the same

competitors for the existing organization suite of products/services?

b. What are the strengths and weaknesses of the competitors for the new product

line?

4. Describe the Company and Management Structure

a. Will the new product line be part of the current company legal structure (if so

describe the current company legal structure)? If not, describe the new company

legal structure where the new product line will exist (e.g. subsidiary, joint venture).

b. Will the new product line require a separate management team or be a project

within an existing management team?

5. Describe the Cultural impact

a. Does the new product line fit within the current company’s mission, vision, values? If

not, do the mission, vision, values need changing?

b. How complementary is the new product line to the existing company product lines?

6. Describe the Financial Support

a. Assuming the new product line is launched as part of the existing organization, can

it be funded with existing capital? If not what are the proposed source(s) of funding?

b. If the decision was to create a new subsidiary (or joint venture), will funding come

from the existing organization (or if a joint venture from existing organizations)? If

not what are the proposed sources of funding?

Your assignment must follow these formatting requirements:

• Typed, double-spaced, using Times New Roman font (size 12) with one-inch margins on all

sides; references must follow JWMI style guide and writing format. Check with your

professor for any additional instructions.

• Include a cover page containing the title of the assignment, the student’s name, the

professor’s name, the course title, and the date. The cover page and the reference page

are not included in the required page length.

The following are specific course learning outcomes associated with this assignment:

• Understand the process of creating a new product line within an existing organization

• Evaluate the competitive landscape, sales, and distribution channels for the new product

line.

• Describe the formation of a new product line management team and impact on existing

culture

• Analyze funding options for the new product line

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following grading criteria