JWI 555 Week 8 Assignment Help

JWI 555 Week 8 Assignment Help | Strayer University 

Assignment 3: Organizational Change and Culture Project

Part I: Business Brief and Change Vision Video

Change is part of the game. Leaders both set the vision and navigate the, sometimes, murky waters of

change. Effective leadership requires you to harness both the minds and hearts of employees to enable change to occur and take root in the company’s culture.

For this assignment, you will identify one change management need within your company or from a

the company you previously worked for and plan a change initiative.

Business Brief (2-3 pages)

Identify a needed organizational change and utilize Kotter’s eight-stage framework. This should be written in a professional format (font size 10-12, one-inch margins double-spaced, and use of headings and subheadings). Remember to include a cover page that has all appropriate course, assignment, date, and name information.

1. Provide a brief background of the company, industry, and culture.

2. Identify the problem you want to address and why it is important.

3. Describe your change initiative according to Kotter’s eight stage framework.

• What is your change vision and why is it important?

• How will you create a sense of urgency?

• How will you create a guiding coalition?

• How will you communicate the change vision?

• How will you empower employee action?

• How will you enable and create short-term wins?

• How will you consolidate gains and produce more change?

• How will you anchor the new approach in the company culture?

Change Vision Video (2- 3 minutes)

Create a 2-3 minute video that presents your change vision in a compelling manner that will effectivelyengage employees. For this assignment you will use Zoom. This should be a video of you. No PowerPoint or other props are needed. Your communication should be clear, main points are simple and easy to recall, the tone is professional and reflects excitement, and uses an appropriate amount of urgency.

1. What is the change?

2. Why is this important and needed?

3. What is the benefit for the company and the individual employees?

4. What will success look like?

*Please upload the video in MP4 format and include your first and last name. Upload both your business brief document and video together.

Professional Formatting Requirements:

• Include a cover page containing the title of the assignment, your name, professor’s name, and the

course title and date. (The cover page and the reference page are not included in the required

page length.)

• Writing is double-spaced, uses professional font (Times New Roman or Ariel), and uses10-12

font size

• Headings used to identify main topics and subtopics

• Paragraphs are separated by a single space