JWI 518 Week 3 Assignment Help | Strayer University
- strayer university / JWI 518
- 03 Oct 2018
- Price: $10
- Other / Other
JWI 518 Week 3 Assignment Help | Strayer University
Assignment 1: Case Study – Lululemon
Lululemon Athletica (Lululemon) is a yoga and athletic attire company, with over 200 stores and a
presence in 14 countries. In recent years it has been faced with a number of public relations nightmares, including a recall of 17% of its Luon pants due to excessive sheerness. Additional issues arose when founder and former CEO Chip Wilson made a public statement tying the sheer yoga pants issue to theA former employee confirmed that part of the brand strategy was to avoid the selling of larger-sized clothing. Additional outrage arose when women tried to return the defective pants, and they were asked to bend over to demonstrate the sheerness of the product. Additionally, investor concerns arose and lawsuits were filed due to executive bonuses that occurred just prior to the recall.size of the woman who tried to wear the pants, stirring a public outcry.
Evaluate Lululemon from a Marketing perspective using the case study and the known recent history.
Review their corporate website and any other publically available relevant sources such as the WSJ. Using the criteria below identify their current marketing practices and make strategic marketing
recommendations for each.
Address the following in no more than 6 pages:
1. Identify and evaluate Lululemon’s current stated:
a. Marketing goals and objectives
b. Target audience
c. Competition
d. Competitive advantage
e. Marketing research effort
f. Marketing measures of effectiveness
Recommend strategic marketing changes in regards to Lululemon’s:
a. Marketing goals and objectives
b. Target audience
c. Competition
d. Competitive advantage
e. Marketing research effort
f. Marketing measures of effectiveness
*For example, Lululemon currently conducts “design sessions” twice a year, after reading and
reflecting on the course material do you agree this “qualitative approach” is best for the future of
Lululemon
Your assignment must follow these formatting requirements:
Typed, double-spaced, using Times New Roman font (size 12) with one-inch margins on all
sides.
Include a cover page containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are not included in
the required assignment page length.
Include a reference page that is consistent and organized. The JWMI Style Guide is available as
a reference.
USA 
India