Service Area Structural Analysis



The textbook discusses “Service Area Structural Analysis” on pages 94 - 104 (version 6) and on pages 97 - 109 (version 7).  For your mid-term assignment, please choose a familiar specific service/product category (e.g. cosmetic dentistry teeth whitening) within the health care industry (hospital, nursing home, LTAC, home health agency, etc.) in a service area where you actually compete. Using the Five-Forces Model concept, please discuss each of the Five Forces in detail.  For purposes of this mid-term assignment, please follow the columnar structure of Exhibit 3-6 on pp. 102-104 (version 6) and pp.106-108 (version 7).  Also, please be sure to include a cover page, in-text citations, and a reference page.
Strategic Management of Health Care Organizations by Linda M. Swayne, W. Jack Duncan, and Peter M. Ginter, Jossey-Bass, 6th Edition, 2009 [ISBN: 978-1-4051-7918-8]

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