AB 299 Week 7 Discussion | Assignment Help | Kaplan University

AB 299 Week 7 Discussion | Assignment Help | Kaplan University 

Unit 7 Discussion 

Market Entry

Reading for the Discussion

Read the article regarding “How to Enter a Foreign Market” and then answer the following questions based on the Exavier Candy Company scenario.

·         If Exavier Candy Company were to go global what would they need to find out concerning the marketing of their products? Be specific.

·         What would be their best first international market (country or region) possibility and why?

·         What management/financial considerations would need to be considered?

Respond per your Syllabus guidelines.

Disclaimer: The organization and characters depicted in this exercise are fictional. Any resemblance to real organizations or individuals is purely coincidental.

 

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