AB 299 Week 4 Discussion | Assignment Help | Kaplan University
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- 22 Aug 2018
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AB 299 Week 4 Discussion | Assignment Help | Kaplan University
Unit 4 Discussion
Marketing Planning and Leadership
It is all very well to have a marketing plan. But
implementing the marketing plan takes leadership, especially when you do not
have a lot of funds with which to motivate employees through salary or wages.
Scenario: You have a small start-up management
consulting business in your own local market. Your feasibility analysis
indicates that you have several struggling small businesses that are
opportunities in your community. At present there are no other consulting
businesses with which you would compete. You want to target this market segment
to build your consulting business.
·
After watching the video in the Learning Activity
explain, discuss what kind of marketing strategy would you use for your
consulting business and why? What market segmentation would you use? What would
your implementation plan be?
·
You want to inspire your consulting team to
implement your marketing strategy. What leadership style and kind of power
would you use to influence them? Explain.
Respond per your Syllabus guidelines.
USA 
India
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